Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Teng , TianLih
Professor Department of Technology and Society College of Engineering and Applied Science State University of New York at Stony Brook Stony Brook, New York, 11746 Telephone: 631-632-8962
Innovation
Bill Gates Windows & Microsoft Office Apples iPHONE
Touch screen Cell 500,000 in first 3 months in 2007
Post-it
Art Fry used it for music sheets in the church
What is innovation?
Innovation is
Create New or Changes old technology or business process
Innovation
Does not require a revolution inside company Is not alchemy, with mystifying transformation Is not primary about creativity and having a creative culture Nor is it solely about processes and stage-gate tools Does not focus exclusively on cool new technology Is not something that every company need large quantities
Rules of innovation
1. Exert strong leadership on the innovation strategy and portfolio decision 2. Integrate innovation into the companys basic business mentality 3. Align the amount and type of innovation to the companys business 4. Manage the mutual tension between creativity and value capture 5. Neutralize organizational antibodies 6. Recognize that the basic unit ( or fundamental building block) of innovation is a network that includes people and knowledge both inside and outside the company 7. Create the right metrics and rewards for innovation
Incremental Innovation
It is most prevalent form of innovation in most companies, about 80 % of total innovations. They are a way to wring out as much value as possible from existing products or services without making significant changes or major investments such as FORD or GMC But in some cases, the business processes have not been tuned up for long periods of time and a more dramatic refinement is required== such as RBP.
Incremental Innovation
One of CEOs said Our goal is to find ways to make our products non-commodities through differentiation- through innovation Having too little II can be dangerous to your companys health because it allows your competitors to piggyback your innovations and grabs your customers using copycat technologies and business models. The II is easier , safer , and predictable. Without leveraging the innovation rules, the break away from rampant incrementalism will not happen. The company will stay stuck in II and eventually die.
Semi-radical
It can provide crucial changes to the competitive environment that an II cannot. It involves substantial changes to either in business model and technology of an organization-but not both. Wal-Mart is best example in this innovation. Also in DuPont and Novartis cases, the competitive advantage for these innovators is tied to intellectual property in plant genetics technology that generates new value to the customers.
Radical
It is significant change that simultaneously affects both the business model and technology of a company. It usually brings fundamental changes to the competitive environment in an industry. Disposable baby diapers in 1970s. The keys is to maintain a balanced portfolio of radical innovations so that the investment matches the business needs.
PTW or PTNL
Play-to-win strategy:
The goal is to produce significant competitive advantages that its competitors will not be able to easily or quickly match. It is for most high-tech startups. The failure rate for this strategy is large
A person is not the basic building block. Rather, it is the network that extends inside and outside Coca-Cola 3M Johnson & Johnson
Recognize that the basic unit ( or fundamental building block) of innovation is a network that includes people and knowledge both inside and outside the company
Monitor
Track and access the changes in the environment and evaluate performance
Learn
Identify new opportunities
Motivation
Four elements of motivation
Incentive Recognition Vision Economic incentives
Recognition
It is a reward that occurs after the outcomes of the project are available. They are based on subjective assessments of the value generated. For the research to find proper clip for blood vessels, the research team manager said that an important part of what kept the team going during the long search was the internal drive to solve the problem and the strong interest and support from the CEO. In the school or University, Professors seek recognition.
More on recognition
On Art Frys recognition as the father of post-it is a major , long-lasting part of his reward.
Passion
Some people innovate because they have a passion about what they do and not because of extrinsic rewards. They are self-motivated and are less influenced by external factors
Economic Incentive
Formal reward systems are well-suited fro incremental innovation, such as increasing the efficiency of a manufacturing plant or improving quality through quality circles. It is much harder to be used for radical and semi-radical innovations. Because the targets are not well-defined and often changes during the project.
Manage the mutual tension between creativity and value capture Artist vs Movie Director Apple
iPod iPhone iTv
DT == Disruptive Technology
Sustaining Technology
New technology foster improved product performance.
Disruptive Technology
Innovations result in worse product performance, at least at near-term. Precipitated the leading firms failure The DT products generally are cheaper, smaller, simpler , more convenient to use ex. Transistors, internet, And PC
10 IT to watch
Social Software
Social software is normally defined as a range of web-based software programs. The programs allow users to interact and share data with other users. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, commercial sites like Amazon and E-bay. Many of these programs share characteristics like open API's, service oriented (customizable), and the ability to upload (data, media).
Mashup
In technology, a mashup is a web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data from Craigslist, thereby creating a new and distinct web service that was not originally provided by either source.
WEB 2.0
Web 2.0 is a knowledge-oriented environment where human interactions generate content that is published, managed and used through network applications in a service-oriented architecture." [7]
My Projects
eLearning (3) in Taiwan
Working professionals to take our MSTSM using Hybrid model without leaving from their job Horizon Wimba provides the 21th centre learning platform
eLearning (8) == add Malaysia, China, and Egypt 4 win Project == China, Australia , Taiwan , and SBU Home Schooling == Help handicapped and poor students to obtain HS certificates . 2M in NY JD Gnet 2030