JetBlue was founded in 1999 as "New Air" by David

Neeleman, formerly employee of Southwest Airlines.

 NewAir started commercial

operations in mid-February, 2000, with its inaugural flight between JFK and FL.

 During 2000, new aircraft joined the fleet, and a lot of destinations were added to the network, and

by the end of the year, JetBlue flies its one millionth customer, reporting $100 million in flown revenue.
During the downturn in airline travel that followed the September 11, 2001 attacks, JetBlue was one of

only a few U.S. airlines that made a profit, with strong financial results throughout the 20022004 years

 During 2005, new routes are being added to the network, new planes continue to be delivered, and at the end of the year. In February, 2006, JetBlue announced its first quarterly loss ever, but returned to profitability by

January, 2007 .
In October, 2007, JetBlue was named Best U.S.

airline by Cond Nast Traveler readers for the 6th year running.

 It started with a winter ice storm forecasted to change

to rain. With that prediction in mind, JetBlue staff at New York's John F. Kennedy airport continued to load flights and allow them to taxi to the runway.

 conditions didn't clear as

expected, and some passengers waited for as long as six hours to return to an open gate. (Planes continued to land in the poor weather. but regulations regarding icy conditions prevented flights from taking off.)

 over 131,000 customers affected by the cancellations,

delays, and diversions, offering varying levels of compensation. Passengers who were stuck on a plane for more than three hours .

 Jet Blue has since refunded the cost of the tickets to

the passengers who were on the flight. But can the passengers, who were deprived of basic necessities, due the airline for something like pain and suffering? No, they cant.

 The nations biggest carrier, expected to cancel 30 to

40 flights, many at New Yorks Airport, after canceling more than 700 flights nationwide the previous two days.
Net loss for the quarter was $8 million, representing a

net loss of $0.04 per diluted share, compared with first quarter 2007 net loss of $22 million, or a loss of $0.12 per diluted share

But after three years company makes progress by leaps and bounds. Because they only focus on one thing which is CUSTOMER SATISFACTION. They just aim to facilitate our worthy customers.
Besides JetBlue other company were cutting routes, retiring planes, firing employs. But JetBlue were working against all the companies they are increasing planes hiring thousands of employs .

JetBlue offers low fares. They configured new leather seats , serve foods and beverages as a perk. They facilitates every passengers with the facility of L.C.D individually. Customers can watch 36 channels direct on TV. They enjoy the amenity of Wi-Fi on every terminal as well.

 They are so friendly with

customers that they can contact customer service center at any time for help. Its like they are talking to a lady at next door.

The management of the company is so good that not only customers there employers are also very satisfied with the company. The female customer care ladies got the ease to work from home. which is the main reason of there success that they cared for all .

Conclusion

JetBlues powerful brand, corporate culture, and agility as a smaller airline should enable it to rebound from the Valentines Day crisis in 2007 and beyond. Clearly, the series of events that began at JFK International Airport on February 14, 2007, will not soon be forgotten by the public, or by those within the organization. Yet if JetBlues crisis communication and image restoration efforts tell us anything, it is that integrity, accountability, and ingenuity can be tremendous assets to corporations in disorder.