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BANKING INTRODUCTION
Organized banking was active in India since the establishment of the general bank of India in 1786. RBI had undertaken an exercise to merge weak banks to strong banks and the total number of banks, thus reduced from 566in 1951 to 85 in 1969.
The traditional bank has an inherent tendency to crisis. This is because the bank borrows short terms and lends leveraged long term
TYPES OF BANK
a) b)
MAHINDRA FINANCE
It is Indias leading non-banking finance companies focused on the rural and semi-urban sector providing finance for utility vehicles, tractors, home and cars with largest network of branches covering these areas (Source: Association of Leasing and Financial Services Companies, November 2005). It is a subsidiary of M&M, a leading tractor and UV manufacturer with over 60 years experience in the Indian market. Business Description MAHINDRA FINANCIAL SERVICES LIMITED (Originally incorporated as Maxi Motors Financial Services Limited on January 1, 1991 under the Companies Act, 1956 as a public limited company and the name was changed to Mahindra & Mahindra Financial Services Limited on November 3, 1992).
PRODUCT OF M&MFL
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3. 4. 5. 6. 7. 8.
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Personal Loans Home Loans SME Loans Business Loans Loan Against Securities Healthcare Finance Loans Against Property Microfinance Commercial Property Loans AUTO LOAN
TYPES OF LOAN
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B)
SECURED LOAN HOME LOAN AUTO LOAN UNSECURED LOAN CREDIT CARD BANK O/D
a) b)
RESEARCH METHODOLOGY
TITLE OF THE STUDY Comparative Study with special reference to Auto Loan & Home Loan Among Public Bank, Private Financial Institute & NBFC (ICICI, HDFC, SBI, Mahindra Finance & Fullerton India)
To highlight the satisfaction level regarding products. To know the perception regarding M&MFL and SBI products and services. To gain familiarity with a phenomenon or to achieve new insights into it (Studies with this object in view are termed as exploratory or formulative research studies) To portray accurately the characteristics of a particular individual Situation or a group (Studies with this object in view are know as descriptive
Sample size We have taken a sample size of 50 with non probability sampling
A)
B)
PRIMERY DATA QUESTIONNAIRE METHOD PERSONAL INTERVIEW SECONDRY DATA WEB SITE INFORMATION ANNUAL REPORT
A) B)
SWOT ANALYSIS
STRENGTH Brand name. Strong financial backup. Good employees base. Easily reachable. First mover advantage.
WEAKNESS More time consume in finance Processing. More paper formalities are required. Lack of awareness about the loan procedure. Much hidden charges. No fluctuation in EMI.
SWOT
OPPORTUNITY Convert brand name in to market share. Provide more & smooth service to compete competitors. Disposal income is increasing so try to get more customers. Reduce hidden charges. THREAT
More players in market. Govt. policies Economic condition Interest rate varies More service given by new players
The private & NBFC (M&MFL )Company should create good relations and communication. Private & NBFC (M&MFL ) companies should collaborate to spread awareness regarding the benefits of loans plans provided by the Private Companies. Agents have got maximum influence on customers. They are the one who introduces the prospect to different loan products. So agents should be given full-fledged training and the training should be strict. They should provide option to increase or decrease EMI. They should provide option if customer change city then they should not be get disturbed. Customer should not demanded so much foreclosures. For the awareness, bank can used some of the following tools :Pamphlets can be distributed with the help of the newspaper hawkers and alsoat some crowded places.
CONCLUSION
On the basis of my study, I conclude that, all the banks & non banking financial companies are providing very good facilities to their customers in which M&MFL has good potential to retain the customer. M&MFL has good brand name as well they are providing good interest rate with less paper formalities. After that ICICI & M&MFL who have also great market share but less than M&MFL. They are also increasing the customer base for home & auto loan after giving different facilities from M&MFL & other banks Such NBFC. At last but not the least M&MFL is superior than all banks.