With us

of

Venue: Room No 103, 4 p.m. Onwards With best compliments from:

TEAM FUSION
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Welcome to my Papas Wedding!!

Welcome to my Mummas Wedding!!

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Secondshaadi.com

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Profile of Customers

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Our Communication to audience:

Change their outlook towards Remarriage o Eliminate all such biases o Provide an effective platform for individuals seeking remarriage and yearning to start a new life.

Life does not end with one failed marriage o We help you, give life, a second chance
Give your children a better life o Dont treat divorce as a punishment on yourself. We care for the well being of your childs future. We helped unite many couples, some even having children. Their success stories have been mentioned on our website.
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 Our site is governed by our privacy policy o Trusted site- we handle personally identifiable information given by our members o This information is used to ensure effective partner search o All private information submitted by users is confidential and is not disclosed o Secondshaadi.com does not share its members information with any individual/ organization o All communication to members is via email or phone and are offered services, assistance, imparting knowledge etc

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Brand Personality

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The Brand personality construct

Brand personality is defined formally as: The set of human characteristics associated with a brand The brand personality of our service offering would be Sincerity Secondshaaddi.com is caring, honest, down to earth service. Our outlook on this situation is "This Time, Do It the Way You Want It." Take advantage of whatever experience and maturity you've gained since the first marriage(s) and apply it to making this one the best.
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Brand Positioning

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Second marriage is a rather small market in India

Our business model is ground breaking as no one in the market is currently putting emphasis on customer identity checks and counseling but only on matchmaking

We plan to provide our niche access to exclusive and personable services

We would like our brand to be recognized as a safe and secure community that provides not just hope but also a solution to second life

We believe that our services and methods are the need of the hour to prepare one for their next marriage

Being divorced, separated or widowed isnt easy. Unfortunately it is even more difficult within the Indian society where it is still a taboo Free Powerpoint Templates Page 12

Indian Psychology for Remarriages

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 In

India, there is a cultural, religious, and social stigma associated with divorce. Divorce rate in India is the lowest

Men are more likely to remarry and only 10% widows marry again
Childrens Hesitance towards parents remarriage Evil eyes- Single men and women are not allowed to participate in religious festivities . Restrictions are imposed upon their food and clothing habits. Divorced Indian women encounter greater social barriers to dating and remarriage Free Powerpoint Templates Page 14

When a woman is Divorced, it is assumed that there is something wrong with her. Moreover, they are hesitant to make friends with men (either single or married) . Second marriages in India are ridden complexities hard to rationalize sometimes. with

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 Divorce rate has been increasing steadily

With the decline of traditional patriarchal society along with various marriage acts getting or giving divorce is now an easy affair.
Only in rural section the social and cultural stigma of being a divorced person exists but urban life scenario is different. The market of second marriage is booming in India Feel secure of being economically independent. Earlier there was a lot of hesitation on looking for a partner for the second time but it has now become a usual trend in urban life
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The plight of the widows only reflect the dichotomy of the Indian society.

Create awareness through various means of mass media

Women who themselves have undergone such an experience come forward and help others The day our mindset nurtures positive thoughts and learns to be receptive with a changed outlook, things would definitely change for better.

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Outdoor Media Plan

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Mumbai
Total Area - 603.4 km2 (233 sq mi) Total population - 13,830,884 Total density - 22,000 persons per square kilometre

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Road Hoardings

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Affluent areas
COLABA CUFFE PARADE NARIMAN POINT CHUCHGATE FORT MARINE DRIVE CHOWPATTY WALKESHWAR TARDEO MAHALAXMI LOWER PAREL PRABHADEVI WORLI DADAR WEST BANDRA WEST KHAR WEST ANDHERI WEST JUHU CHEMBUR POWAI

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Prominent Mall Locations

NARIMAN POINT MUMBAI CENTRAL HAJI ALI WORLI LOWER PAREL CHEMBUR ANDHERI WEST JOGESHWARI WEST GOREGAON EAST MALAD KANDIVALI BHANDUP WEST MULUND THANE VASHI

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Amusement parks Multiplexes

MULTIPLEXES NARIMAN POINT CHURCHGATE FORT CHOWPATTY - OPERA HOUSE WADALA BANDRA WEST KHAR WEST ANDHERI WEST JOGESHWARI WEST MALAD EAST GOREGAON EAST KANDIVALI WEST BORIVALI WEST DAHISAR VIKHROLI WEST MULUND WEST NAVI MUMBAI SANPADA AMUSEMENT PARKS NEAR DHARAVI ANDHERI WEST ANDHERI EAST JOGESHWARI WEST GORAI BORIVALI -S.G NATIONAL PARK

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T.G Spread

SEC A areas SEC B areas

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Target Group Spread

SEC A AREAS
COLABA CUFFE PARADE NARIMAN POINT CHUCHGATE MARINE DRIVE FORT CHOWPATTY WALKESHWAR TARDEO LOWER PAREL PRABHADEVI WORLI DADAR WEST BANDRA WEST KHAR WEST JUHU ANDHERI WEST CHEMBUR

SEC B AREAS
BYCULLA MADANPURA MAHALAXMI PAREL WADALA ANTOP HILL MATUNGA EAST MAHIM SION VILE PARLE EAST SANTACRUZ EAST SAKI NAKA ANDHERI EAST GHATKOPAR VIKHROLI WEST JOGESHWARI WEST GOREGAON MALAD

POWAI
NAVI MUMBAI - PALM BEACH ROAD

KANDIVALI
BORIVALI BHANDUP WEST MULUND THANE SANPADA KURLA NERUL

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TRAFFIC TO & FROM

Morning Traffic home to office Evening Traffic office to home Main Arterial Route

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Main arterial routes

Nariman Point - Haji Ali Haji Ali - Prabhadevi Prabhadevi - Mahim Causway

Main locations
Nariman Point, Marin Drive, Walkeshwar, Babulnath Junction,Kemps Corner, Peddar Road, Cadbury Junction, Warden Road, Haji Ali Hanji Ali NSCI, Worli Atria mall, Worli Naka, Worli Poddar, Worli Doordarshan, Worli Glexo, Worli Nab, Worli Passport office, Siddhivinayak Shivaji park, Hinduja Hospital, Durga Galli, Mahim Church Worli Sea Link Bandra Linking Road, Carter Road, National College, Santacruz linking road, Juhu SNDT College, Juhu Koliwada, Juhu See princess, Juhu Carparking, Tulip Star Hotel, Juhu 10th Road, Jvpd Junction, Indian Oil Nagar Junction, Andheri Chtrakut, Infinity Mall, Andheri Lokhanwala, Oshiveera Depot, Goregoan sports comlpex, Malad InorBit, Uncles Kitchen,Mahaveer Nagar Bandra SV Road, Khar Sv Road, Santacruz sv road, vile parle pawan hans, andheri shopper stop, jogeshwari sv rd, goregaon sv rd, malad sv road, borivali sv road bandra rob, bandra thackeray fly, khar kherwadi junction, vakola flyover, milan subway, airport flyover, jog flyover, jogeshwari flyover, goregaon hub mall, oberoi mall flyover, malad times of india junction, kandivali thakur flyover, national park flyover, dahisar toll naka VT station, JJ flyover, byculla flyover, parel hindmata, dadar TT flyover, dadar TT flyover, sion flyover, sion chunbhatti, RCF junction chembur chaganmeetha petrol pump, priyadarshani, vashi bridge, vashi toll naka chembur RCF junction, chembur flyover, vikhroli EEH, mulund EEH, mulund check naka, thane kanjur marg rob, powai, jogeshwari sion station, sion T junction, kurla LBS rd, vikhroli agar, ghatkopar huma adlabs, bhadup police station, bhandup sonapur, mulund inorbit mall, mulund check naka

Link Road - Bandra To Borivali

VT To Dadar TT Sion Chunabhatti To Chembur RCF Junction Chembur RCF Junction To Vashi Eastern Express Highway - Chembur To Thane JVLR - Jogeshwari To Pawai LBS Road - Sion To Thane

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Example
Vendor Vendor Durati Cost Cost PM on (Duratio n)
75000 Opp Cine Wonder On Godbhunder road 1 30 X 20 600 95000 On Kasarwadvali Near Hyper city 1 60 X 20 1200 65000 Thane Belapur Road 1 40 X 20 800 30 30 2850000 30 2250000

City

Location

No. Of Units

Size

Sq Ft

Thane

1950000

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Dadar Station

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Car

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