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Gold Price Historical Trends & Returns

Subscription Date Subscription Amount Tenure Total Subscription Amount 16-Dec-2008 Rs. 3000 36 months Rs. 1,08,000

Gold Price Historical Trends & Returns


Avg. Gold Rate (Rs/10 gm) Subscription Amt (Rupees) Accumulated Gold (Grams)

Year 1 Year 2

14,834.00

36000.00

17,991.15 24.2686

Redemption Date

15-Nov2011 Rs. 29,171

17,991.15
Year 3

36000.00

20.0098

Gold Rate in Rs/10gm (on redemption date) Average Gold Rate in Rs/10gm (for 3 years)

23,283.65

36000.00 108000.00

15.4615 59.7399

Rs. 18702.94

TOTAL

RETURNS 61%
Subscription Amount Rs. 1,08,000

59.74
GRAMS

Current Valuation Rs. 1,74,261

Profit Rs.66,261

Illustration has been prepared using the price of MCX Gold Mini (995 purity) and are for indicative purposes only.

Problems with Investing in Gold


Purity and Quality Trust and faith on Jeweller Steep rise in the price over the past few years Gold is considered auspicious and intrinsic but has low per capita consumption Limited range of gold investment/ savings products available to consumers Lack of Human discipline in accumulation of Gold

Other market challenges

Expensive - out of reach for a common household Price volatility risks over the short and long term Physical security is a concern for lower SEC Loss of making charges when selling jewelry Scams and other fraudulent cases in gold schemes Move from physical to paper investment
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2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

However this also poses as an opportunity to Stimulate Interest & Demand For an Organised Savings In Gold In India.

My Gold Plan - The Study

Confidential draft for discussion purposes only

MGPs market potential is validated through a comprehensive research

18 months study conducted by the WGC with McKinsey and Eden McCallum Including a three rounds of Consumer Research: Phase 1: 706 consumers (Quantitative & Qualitative); 9 Cities: Mumbai, Delhi, Chennai, Ahmedabad, Pune, Trivandrum, Mysore, Rajkot, Amritsar Phase 2: 1,595 consumers (Quantitative & Qualitative); 12 Cities: Mumbai, Delhi, Bangalore, Ahmedabad, Amritsar, Ludhiana, Lucknow, Nagpur, Madurai, Warangal, Erode Phase 3: 20 Focus Groups in Mumbai, Delhi, Chennai & Pune Trade Interviews Banks & NBFCs Jewellers
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2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

Research indicates very promising acceptance


More than 70% of the customers of researched channel partners are likely to invest in this scheme if offered by their respective channel partner

Source: Quantitative research initiated by the World Gold Council, conducted by IMRB (WPP company)

2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

The Solution
In Association with

Presents

My Gold Plan solves current market challenges


My Gold Plan Existing Jewellery Products Daily price averaging (very small ticket size purchases on daily basis) Universal access via multi-network model Redemption in coins Secure & credible

Price risk (savings in rupees not gold in majority of current schemes) Fragmented trade Most offer redemption only in jewellery

2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

What is My Gold Plan


Similar to conventional savings plans A medium to accumulate physical gold in small quantities at periodic intervals A customer puts aside a fixed sum of money every month The fixed sum then buys gold every trading day in that month Save gold through a process of daily rupee averaging of the price of gold over a sustained period in time At the end of the term exchange in the form of Gold Coins

Features of MGP

Top-Up Any time any amount

99.5 24 Karat Gold

12 START
Cheque /DD/ pay order (min1000/-)

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36

48

60

Monthly Investing Daily Averaging


6 months lock in

ECS Preferred (min1000/-)

Features of My Gold Plan


Who can Invest ? Minimum Monthly Investment Initial Investment Mode Tenure A pure product A transparent product Resident Indian including minors, HUF & NRIs Rs.1000 and in multiples of Rs.500 thereafter Cheque/DD/Pay Order 12/24/36/48/60 months
99.5% 24 Karat Gold Micro Gram Units customers are credited up to 4 decimal points rounded down

Cash/Cheque/DD/Pay Order/Direct Debit/Debit Card/ECS/NEFT/RTGS (10th &20th) Implications of each payment cycle mentioned in separate note. This would be a function of the clearing date of the said amount All "Clear Funds" from investments (Fresh / Monthly / Additional) will be invested in gold over the next 20 business days in equal tranches and Gold Micro Grams allotted at "Beginning of Day" prices declared by Reliance Money

Recurring Monthly Investment Mode


Daily Averaging

Features of My Gold Plan


Gold Pricing Gold price (upto 2 decimal points) would be calculated and declared by Reliance Money for all business days 1.5% of Initial/Monthly Invested Amount is a non-refundable fee paid to the Central Entity towards setup/administration costs 6 months. (Redemption not allowed during loc-in period) 2.5% Termination Charges on the invested amount The entire process of daily gold purchase will be monitored by a Trustee appointed by Reliance & WGC. The process will be audited on a monthly basis . The gold that is purchased will be then passed on to a Safekeeping Agency till the time of fulfillment 99.5% Pure Coins

Administrative Charges Lock-in Period Termination Charges

Process Monitoring & Safekeeping

Fulfillment

Fulfillment Locations

Gold Coin Redemption at Reliance Money Branches

How does it work? Front Office

Client Buys MY GOLD PLAN from us

Documents deposited in the CAMS centers or our Branch offices

MGP starts at T+1 day At the time Fulfillment client gets Gold Balance available from CAMS & Website

Client Receives 3SMS APPLICATION WELCOME ON BOARD SMS on days of deposits

How does it work? Back Office


Independent Auditor Trustee

Client gives Cheque

Reliance Money Precious Metals

Bank Gives best rate

Quote Accepted Order Placed

Transfer gold

Safe Keeping Agency

Transfer gold

Reach to be maximised via a wide range of distribution and redemption partners


Distribution (examples) Reliance Money Other Reliance Capital Companies Process Partners

Reliance Gold

Other

Back-end Service Provider

Banks Bullion Suppliers Custodian

Jewellery Stores Coins Fulfilment


2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential. 18

Benefits of My Gold Plan

Accumulation of Gold with small amounts over sustained periods for a larger grammage / meeting up with ones Investment and/or Savings goals or Objectives thought of like daughters wedding, etc. Cost Averaging: Allows the customer to average his price on Gold over a period of time Gold Rates Benefit: More grams credited when the price of Gold is low Guaranteed Purity: 24 karat with 99.5% purity Secure : Get receipts for every payment made by customer Gold Gram benefit: Credit of Physical Gold Grams in 4 decimals rounded down Multiple Payment Mode: Cash/Cheque/DD/Pay Order/ Direct Debit/Debit Card/ECS/NEFT/RTGS

Daily Averaging 2000/-

A unique and attractive offer in the market


Product ROI/ Interest Rates (annual) MY GOLD PLAN approx. 20% (avg. annualized 10 year returns) Savings in Gold, SIPs Daily Avg pricing, Redemption in coins Gold ETF Gold Fund (Mutual Fund) NSEL e-Gold Physical Gold Coins Jewellery Grammage Savings Scheme approx. 20% (avg. annualized 10 year returns) Savings in Gold, SIPs and eventual conversion to jewellery approx. 20% (avg. approx. 20% (avg. approx. 20% (avg. approx. 20% (avg. annualized 10 annualized 10 annualized 10 year annualized 10 year year returns) year returns) returns) returns) Savings in Gold Savings in Gold, SIPs - Monthly Avg Pricing Trading in Gold Savings in Gold

Services Offered

Entry Barriers Cost of Acquisition/ Annual Fees Redemption Choice Exit Load/ Redemption Charges

nil, micro units possible 1.50%

DEMAT a/c, 0.5 gms unit 1.00%

nil 1.5-2%

DEMAT a/c, 1 gm nil

nil 2-15% making charges Coins 2-15% making charges

nil nil

Coins Mix of type redemption for coins (0.5 %)

Cash nil

Cash nil

Cash or Coins 0.5% making charges for coin redemption

Jewellery 15+% as jewellery making charges (coins redemption not allowed)

2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

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With Jewellers

No Coins No Interest Benefit Making charges additional 20%-40%

MGP - Partnering Opportunity

Confidential draft for discussion purposes only

Reliance Capital

Reliance Capital is Indias Third largest Financial Services Group Key Highlights: Over 150 million customers - 1 in every 8 Indians 12 million shareowners - among the largest in the world 130,000 young, trained and motivated people Group net worth of over US$ 16 billion Group market capitalization of over US$ 27 billion Flagship stocks included in Sensex, Nifty, MSCI and Futures & Options

2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

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Reliance Money

Reliance Money pioneers in the Gold Coin growth story in India India Post is Reliance Moneys principal partner. The tie-up with India Post started in 2008 with 108 Post Offices in 3 states. Since then it has expanded its reach over 1000 Post Offices in India across 21 states. This growth was achieved due to an extremely robust Inventory Management system and constant innovation in our product offerings. Through the Inventory Management system, Reliance Money manages over 1000 outlets stock and sales inventory on a real-time basis.

World Gold Council

World Gold Council (WGC) is a U.K. based market development organization of the gold industry, including global mining companies responsible for over 60% of corporate gold production. In addition to using its influence to contribute to the development of the gold mining industry, the World Gold Council also works to develop insights into the future role that gold can play, and to increase and sustain the demand for gold in the investment, technology, and jewellery sectors. WGC is an organisation funded by the worlds leading gold mining companies with the aim of promoting demand for the precious yellow metal.

World Gold Council

The WGC also works to increase and sustain the demand for gold in the investment, technology, and jewellery sectors
Examples of the WGCs market changing initiatives Global
Gold ETF: Current AUM US$ 90 bn ICBC China: Over 2.2 million accounts since launch 1yr ago Bullion Vault Current AUM US$ 3 bn Akshaya Thritiya (45 tonnes) Banking Sector Gold Retail Programme (25 tonnes) Partnered with ICICI Bank for the retail launch of Swiss certified gold medallions in India India Post Gold Retail Programme Having catered to 150,000+ customers transactions and 800+ post offices Gold Linked Microfinance Schemes Catering to 3.5 lac women customers via 1,400 branches in South India

India

2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

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WGC & My Gold Plan


WGC runs such program with various partners across the globe These partners are generally the financial front runners of the country To name a few:

China

WGC has signed up with Industrial and Commercial Bank of China (ICBC) ICBC is the largest and most profitable commercial bank in the world It serves over 215 million individual and corporate clients globally Since the programs inception in March 2010, over one million accounts have already been opened

Japan WGC has signed up with 2 of the biggest Japanese financial entities

Mitsubishi Corporation & Mitsubishi UFJ Trust and Banking Corporation Mitsubishi Corporation is the largest general trading house in Japan It runs the largest gold trading team in Japan Tanaka is the largest bullion house in Japan WGC has been running GAPs with the TKK group since 30 years

Tanaka Kikinzoku Kogyo K.K. Group (TKK)


In India WGC has an exclusive tie up with Reliance

An opportunity for a potential partner

While there are a myriad of gold investment channels and products in the market, our research has identified over INR 35,000 crores of annual demand for a new product that can solve for the current markets challenges Distribution partners can easily meet this demand with My Gold Plan - a gold product that is: Affordable Flexible Secure Simple Transparent

2012 RMPML and World Gold Council. All rights reserved. Proprietary and confidential.

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Thank you

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