Reckitt Benckisers CSR Move for

MMS - B Amruta Deshpande Bhavana Bhat Sneha Shet

Dharavi Today Dharavi is one of the largest slums in the world Population of over 1 million people. 8-10 people live in 10*10 sqft area Sanitation Issues Dharavi has severe problem with public health, due to the scarcity of toilet facilities Only one toilet per 1,440 residents Mahim Creek, a local river, is widely used by local residents for urination and defecation Spread of contagious diseases.

Dettol Today
Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser India Ltd. (RBIL) It is ranked the 48th most-trusted one in India by The Brand Trust Report 2011 More than 83% share in Antiseptic market It is a proven safe and effective solution for protection against germs Hence a CSR aligning with its mission of We do more not just because we can, but because we must & its competency of Antiseptic & hygiene product is required.

Dettol can initiate a CSR campaign for Sanitizing the Slum Constructing Free and Maintained Toilets Dettol Soap Dispenser machines next to toilets at lower rates Arranging for Garbage Bins and Garbage Disposal Free First Aid Kits with Dettol Band- Aids, Soaps, Sanitizers to the residents Awareness Drives in slum schools Free Vaccination Drives and Health Check-Ups once in a year Cleanliness Drives Employing cleaners locally Training & employing localites to promote and sell Dettol products in Industries, hotels and homes in Dharavi & nearby areas

Feasibility
Convince local people about the importance of the health and hygiene. Take their help to build the toilets. Raw material is available in abundance.

Cost of new garbage bins is not that high. Can clean up the existing mess and install the new bins.

Success

High population density Thus, can get anybody easily for regular maintenance of the toilets.

Distribution channel for providing first aid kits can easily be set up.

Budget
According to new Company Bill, every company will now be required to donate 2% of its profits towards CSR activities.
Sr. No. 1. 2. 3. Particulars First Aid Kit Maintenance Workers Salary Estimated Cost Rs. 20/kit Rs. 2000/month Rs. 1000/bin

Installing Garbage Bins Building a toilet

4.

Rs. 10,000/- approx.

Impact
Better hygiene

Increase in employment

Improved sanitation

Decreased mortality rates

Improved health conditions