Submitted to:Maam Richa Chaturvedi

Made by:Mordhwaj Singh Hada

Parle Agro Pvt. Ltd.

Western Express Highway Parsi Wada, Sahar Road Andheri (E), Maharashtra-400099

Name

Designation

Prakash Chauhan

Chairman & M.D.

Schauna Chauhan

CEO

Alisha Chauhan

Director

Nadia Chauhan

Director

Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle Agro is a leading Indian Beverage Company, the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like Frooti, Appy Classic, Appy Fizz, Bailey Packaged Drinking Water & Confectionery brands like Mintrox and Buttercup. ParleAgro strength is our people who have worked towards making our presence felt throughout the country and all over the world through a strong franchisee network and well-developed strong infrastructure. Parle Agro has its factories located in Silvassa, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle Agro, success is a habit; where greater heights are achieved through consumer insight, sound business practices, marketing and sales innovation, with the focus on the consumer. 'Thinking consumer, Tasting success, Always'- that is what Parle Agro is all about.

PARLE AGRO is a trusted name in the Indian beverage industry and has been refreshing India since more than two decades with leading brands like Frooti, Apply Classic, Appy Fizz, Bailey, Saint Juice, LMN & recently launched Grappo Fizz. Parle Agro Pvt., Ltd. manufactures, distributes, sells, and exports fruit drinks in India and internationally. The company offers fruit and milk drinks, packaged water, and apple and mango drinks in polyethylene terepthalate (PET) bottles and containers, and tetra packs. The company also operates a health and fitness studio for woman. The company distributes its products through franchisees. Parle Agro Pvt., Ltd. was founded in 1985 and is based in Mumbai, India.

To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.

We will be the leaders in our business by maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.

 1. 2. 3. 4. 5.

Strengths Parle Brand Diversified Product Range Extended Distribution Network Catering to Masses Low and Medium Price Strategy

 1. 2.

Weakness Dependence on Retailers and Stores Dependence on Parle-G brand and product

 1. 2.

Opportunities Estimated annual growth of 20% Changing consumer preferences.

 1. 2. 3. 4.

Threats Hike in Raw Material affecting Cost of Production Increasing Distribution Cost. Competitive local bakery products Entry of various new entrants. E.g.- ITC, etc.