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About

OLX

One of the worlds biggest free online classified. OLX is present in 105 countries, 42 languages and has more than 100 million unique visitors every month. OLX India is spread across all the major cities in India.

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How OLX

Works

Its a unique platform for people to buy or sell items from an array of products & services like cars, electronics, real estate, jobs & more.

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Online Media Used

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JUNE 2011:

Time Line

JANUARY 2012

SEPTEMBER 2012:

DECEMBER 2012:

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How OLX

Earns

Sponsored links and Featured Adson their website which seem to be major money making sources for them.

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Has OLX achieved its objectives?

6 to 8mn unique visitors every month as compared to 2mn in 2010 Increased social media presence 1.9mn facebook fans Turnover increased from 30% in 2011 to 60% in 2012.

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OLX
Strength Weakness Opportunity Threats

Swot Analysis

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Internal Factors
STRENGTHS

WEAKNESSES

Easily available products.

Easy to use interface. Good language support. Can be easily accessed from phone.

No assurance of quality.

Olx is never involved in any transactions.

Vulnerable to cyber crime. No way to test the product.

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External Factors
OPPURTUNITIES

THREATS

People get to buy exact products. Different services available. Sellers & Buyers meet directly. Real estate properties.

Other rivals.

Competitors like Ebay provides Ebay guarantee.

Olx not so popular in U.K

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Public Survey

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Conclusion

Successful campaigns Attracted many users Outperformed most competitors Has the ability to be Indias No. 1 Online Classified Website

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Thank You

Shekhar Baid Pratik Gala Pooja Jhala Ami Parekh Bhargav Rai