Documenti di Didattica
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Venue Date
: India : 10.10.10
Seeing ahead
Seeing above
Seeing behind
Seeing beyond
Seeing below
Seeing through
Mission Characteristics
Effective mission statements:
Arouse positive feelings and emotions Motivate readers to action Generate the impression that firm is successful, has direction, and is worthy of time, support, and investment
Cultural
Political
Competitive
All organizations
Strengths Weaknesses
Functions of Management
Function Planning Stage When Most Important
Strategy Formulation
Organizing
Motivating Staffing Controlling
Strategy Implementation
Strategy Implementation
Strategy Implementation
Strategy Evaluation
Three-Stage Process
Strategy Formulation Strategy Implementation Strategy Evaluation
Strategy Formulation
Vision & Mission
Opportunities & Threats Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection
Strategy Formulation
Issues include: What new businesses to enter
What businesses to abandon How to allocate resources Expand operations or diversify Enter international markets Merge or form joint venture Avoidance of hostile takeover
Strategy Implementation
Resource Allocation
Strategy Implementation
Strategy Evaluation
Corrective Action
Strategy Evaluation
The prime task is to think through the overall mission of a business Ask the question: What is our Business?
Long-term objectives:
Mission-driven pursuit of specific results more than one-year out. Essential for organizational success
State direction Aid in evaluation Create synergy Focus coordination Basis for planning, motivating and controlling
Strategies:
Means by which long-term objectives will be achieved.
May include:
Geographic expansion, diversification Acquisition Product development, market penetration Retrenchment, divestiture Liquidation, joint venture
External Audit
Long-Term Objectives
Internal Audit
Strategies in Action
Long-Term Objectives Types of Strategies
Integration Strategies
Intensive Strategies
Diversification Strategies Defensive Strategies Means for Achieving Strategies
Resource Allocation
Four types of resources
1. 2. 3. 4. Financial resources Physical resources Human resources Technological resources
Strategy
Evaluation Framework
Differences?
Yes
NO
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