Clifton Park-Halfmoon Library (CPHL) Presents:

The Competitors
By Aneliya Kochneva, COHORT II, LIS 581

Spring 2013

The Library
What is CPHL made of?
CPHL

Tradition

Collection Knowledge

Research Services

Staff

Community

Patrons

The Staff

CPHL Building blocks

Reference

Outreach & Senior Services

Online Services

The Patrons
Language Diversity
Age Groups Care & Cooperation
Religion & Political Tolerance Economic Diversity

Trust & Responsibility

Education Excellence

The Question

So, who out there is fighting with tooth and nail for the CPHLs pie?

Sport settings

Time

Personal obligations

TV Industry

The Competitors

Amazon ( esp. Kindle)

Barnes & Noble ( Local Store)

YMCA ( Local)

ROKU
Company & device

The Empire
Easy Access
Cloud storage

Low prices
Loyalty Programs

Availability 24 hour service

Kaleidoscope of products and services

New technologies

Instant gratification

Convenience

User published content

The Big Bad Book Seller

Free Programs

Instant Gratification

Loyalty programs

Local Store
Community outreach
Working hours

Pleasant Interior
Newest content

Coffee Shop

The Neighbor

Proximity Camps
Educational programs Non-profit organization
Working hours

Health focus Afterschool programs

Affordable prices
Whole family entertainment

Building community

The Entertainer

Games

International content
Affordable prices

At home
Channels on demand

Huge media catalog

Free Content

Convenience

News

And the Winner is

CPHLs Largest Competitor

Amazon.com, Inc.
1200 12TH Avenue South, Suite #1200 Seattle, WA 98144

Big vs. Small Budget

Budget
Amazon
$9,640,000,000

Budget
CPHL
$4,041,362

Big vs. Small Employees

65600
Employees
Amazon

CPHL

Employees 26

Tug-of-War
For Customers

459,000 1594

Total per year Daily Average

30, 000, 000 82,192

The Numbers
New services last year Free services* Types of Services online Types of Services in person
0 5 10 15 20 25

Types of Services in person CPHL 9 Amazon 1

Types of Services online 5 21

Free services* 14 3

New services last year 0 6

The Products
CPHL
Retail Merchandize ( 105 product categories, billions of products, all available for purchase) Online Product Content ( e-books, music, audiobooks, billions of products, available for rent and/or purchase) Consumer Electronics ( 5 product categories, millions of products, available for purchase) Computer Hardware (31 computers, available for use only) Printed materials ( 148,779, available for borrowing only) Audio materials ( 8,557, available for borrowing only) Print Subscriptions( 213, available for use at the library only)

The Access Points-I

Amazon Phone Lines Website Home or business settings with Internet access IP address available Mobile electronic devices ( cell phones, tablets, e-readers)

The Access Points- II

Circulation Desk Information Desk Phone lines Ask-A-Librarian Online Service Website Desktops available Bookshelves Local History Room

CPHL

The End

Disclaimers
* All images used for this presentation are royalty free and available for free use at WikiMedia Commons. Special thanks to everyone who contributed to this large collection of free-use images. ( http://commons.wikimedia.org/wiki/Main_Page) ** The drawings used in this presentation are original work of Aneliya Kochneva. Copyright 2001-2013, US Copyright Law. All Rights Reserved.

Credits
Amazon Web Services, Inc.. (2013). Products. Amazon Web Services. Retrieved 01/29/2013, from http://aws.amazon.com/products/. Barnes and Noble, Inc.. (1997). Official Barnes &Noble Website. Retrieved 1/27/2013, from http://www.barnesandnoble.com/. Capital District YMCA. (1999). Southern Saratora YMCA-Clifton Park. In Official website. Retrieved 1/22/2013, from http://www.cdymca.org/locations/southernsaratoga.aspx Clifton Park-Halfmoon Public Library. (2012). Your Community Center for Lifelong Learning. Clifton Park-Halfmoon Public Library Official Website. Retrieved 01/26/2013, from http://www.cphlibrary.org/index.shtml. De Fino, M. (2012). Amazon for technical services librarians: Making order of the jungle. Technical Services Quarterly, 29(4), -. Felix Richter. (01/27/2013). Statistics and Facts about Amazon. Statista. Retrieved 01/27/2013, from http://www.statista.com/topics/846/amazon/. FindTheBest.com, Inc. (2012). Clifton-park Halfmoon Public Library . Features, reviews, ratings.. Find The Data. Retrieved 01/28/2013, from http://library.findthedata.org/l/23567/Clifton-park-Halfmoon-Public-Library. Kazmer, M. M. & Burnett, K. (2011, October). Competitiveness and innovation: The best of the alise 2011 conference papers. Journal of Education for Library and Information Science, 53(4), 249-250. Retrieved from https://ublearns.buffalo.edu/bbcswebdav/pid-2561511-dt-content-rid4454832_1/courses/2131_19311_COMB/Competitiveness and Innovation The Best of the ALISE 2011 Conference Papers.pdf

MarketWatch Inc. (2013). AMZN Annual Income Statement - Amazon.com Inc. Annual Financials. MarketWatch , The Wall Street Journal. Retrieved 01/29/2013, from. http://www.marketwatch.com/investing/stock/amzn/financials
Morris Rosenthal. (2013). Kindle Sales and Select Royalty - How Many Amazon Kindle eBooks Borrowed or sold. Foner Books. Retrieved 01/25/2013, from http://www.fonerbooks.com/kindle.htm. Morris Rosenthal. (2012). Book Sales Statistics - Amazon, Barnes&Noble and Book Store Sales Numbers Annual Update. Foner Books. Retrieved 01/28/2013, from http://www.fonerbooks.com/booksale.htm#Book.

Credits
OneSource. (2013). Business Information. OneSource Official website. Retrieved 01/27/2013, from http://www.onesource.com/. Roku, Inc.. (2013). Roku.Com. In Official website. Retrieved 1/28/2013, from http://www.roku.com/. Siebert, J. L. & Stimson, N. F. (2012, May). Amazon kindle fire 9 (version 6.2.1). Journal of the Medical Library Association, 100(2), 150. Strategic Direction. (2012). Learning from amazon's success: Five-point guide to get in the customer's shoes. Strategic Direction, 28(4), 19-22. Van Vuren, A. J. & Latsky, H. (2009). Is the hybrid library the future destination of choice. Unisa Press, Mousaion, 27(2), 1-16. Retrieved from https://ublearns.buffalo.edu/bbcswebdav/pid-2561512-dt-content-rid-4454833_1/courses/2131_19311_COMB/Is the hybrid library the future destination of choice.pdf Wooden, R. A. (2006, Winter). The future of public libraries in an internet age. Wiley InterScience, National Civic Review, Retrieved from http://www.ncl.org/publications/ncr/95-4/0107libraries.pdf