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Recognition Requirements
Branding
Branding Logos Symbols
Colours Shapes
Technical Requirements
The fundamental role of packaging is to adequately hold the product for the consumer.
Pester Power
When we were observing the custumers in the Super market, we saw Peter Power effective. The children were influencing their parents to buy certain pack of biscuit, and the most common biscuit pack chosen by kids was Orio.
Brand Loyalty
There was a lady aged around 45 years, she was searching for a particular brand. She searched for the product and was not able to find it, then called the Costumer Executive and asked him to find the specific brand for her. The reason she was not able to find the product was due to the new packing of the product. She was happy to see her Brand in a new avtar.
We had conversation with some customers in Super market. We interviewed the customers and asked certain question and tried to understand how they relate packaging while buying a product.
Customer 1
Customer Profile Name Anirudh Varma Age- 35 years Occupation- IT Professional
Anirudhs take towards buying a product he always goes for a product which is nicely packed