PRESENTATION ON ACCENTURE

Under The Guidance of Prof. Rohit Prashar.

Presented by: PGDM 11-13 Group-5(B)

GROUP REPRESENTATIVES

INTRODUCTION
Accenture is a global management consulting, technology services and outsourcing company, with approximately 236,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies. Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011.

HIGHLIGHTS
Accenture began in 1942 as administrative Accounting group. In 1989, it launched as a separate business unit focussed on it consulting. In 2000 Andersen consulting was granted its full indipendence from Arthur Andursen. Dec.31.2000,Andersen consulting officially adopted the Accenture name.

Objective
To build its brand and separate itself from Accounting firm.

Wants to create brand awareness among IT.

KEY ISSUES

Create innovative idea arrounded in business process as well as IT.

Accenture unveiled a new positioning to reflect its new role. Through heavy advertisement marketing and communications campaigns its increases their brand, equity, breadth and debth.

KEY PROBLEMS
Senior executive are not capable to execute and deliver on idea. Fails to create brand awareness.

Core Competency (C.C) + Competitors Advantage (C.A)

Accenture provide both ideas, grounded and business processes as well as IT

Unique Selling Proposition(USP)

Provides heavy advertisement, marketing and communication campaigns to sell its products in large scale (automatically)

SWOT
SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a companys strategic situation.

The technique is based on the assumption that an effective strategy derives from a sound fit between a firms internal resources (strengths and weaknesses) and its external situation (opportunities and threats).

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor
Type of factor Favorable Unfavorable

Strengths

Weaknesses

Internal

Broad offerings

Nascent mid-market Global reach and scale offerings

Strong financials

External

Opportunities :Steady growth in IT outsourcing Growing demand for new media technologies Positive outlook for health care IT spending

Threats :Economic slowdown Increasing regulation in government contractors Problems with subcontractors

BCG Matrix
High High Low
stars Cash cows

Low
Problem child ????

Dogs

Porters 5 forces Model

Potential entrants(Threat of mobility)

Suppliers
(supplier power)

Industry Competitors
(Segment rivalry)

Buyers (Buyer power)

Substitutes
(Threat of substitutes)

Suggetions
Customize marketing It should focus more on It should look out for its potential entrants.