KESAR-BADAM MILK

Perishable with the life of 6 months after packaging Saffron Colored Thick Liquid Sweet in taste Saffron and Almond pulp Breakfast beverage Good for health Nutrutious Natural

Milk Kesar (Saffron) Badam (Almonds) Sucrose Permitted preservatives

Orange colored cans with brown graphics

NETHERLANDS- PESTEL ANALYSIS

Political- favorable policies for milk production Environmental- Favorable climatic conditions Social- Part of EU-27 countries, major producer and consumer of milk, 62% people- 20-65 years, 25%- less than 20 years Technological- agro-technology, food processing and safety, as well as refrigerated storage. Economical- Milk prices of 45.5/100kg Legal- standardized milk quality Strategic location in Europe

INDIA- NETHERLANDS TRADE RELATIONSHIP

Good trade relations since independence Netherlands, a source of 4th largest FDI inflow in India Netherlands greatly value its relations with India Indo-Dutch relations have been multi-faceted and encompass close cooperation in various areas including political, economy, academics and culture. 5.287 billion trade between countries in 2011 No harsh impact of eurozone crisis on India-Netherlands trade relationship MoU on cooperation in agriculture and animal husbandry (September 1990) AMUL sponsored Netherland team in the cricket world cup

MARKETING MIX
Product Saffron-Almond milk Price Pricing will be competitive with the aim of penetrating market with volume sales. The price will be kept at 1 for 4 250ml cans Place All super-markets, malls, eateries, restaurants, gyms, hospital cafeterias, colleges, etc Promotion Print, Digital and Outdoor People Health conscious people of Netherlands have easy acceptance for milk products Packaging- A orange colored attractive cans are to be used

OPERATIONS

The production house is to be set in Appelscha for easy availability of milk A cold storage system can be taken on lease Packaging to be done in the same region The saffron and almond mix for the product to be imported from India via the port of Rotterdam by trucks JIT to be used for reducing the inventory and storage cost A medical laboratory to be set up in the factory area to inspect the nutritious value of the product

SUPPLY CHAIN
Saffron and almond

BENEFITS AND ADVERTISING

Major marketing and advertising will be focused on the health benefits of the product.
Product

works as a natural medicine and a relaxing drink in the later stage of pregnancy. In the growth stages of children. It provides number of skin benefits for adults.

It will be launched as an substitute of coffee.