Mobicafe

Coffites on the go
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Mission Statement
The Mobicafe objective is in three fold with each being as integral to our success as the next.
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Product Objective Community Objective Economic Objective

The Team
Mobicafe located in heart of city of Pondicherry will be lead by Mr. Adarsh Ranjan Patro who has 4 years of experience in sales marketing in food products in FMCG sector.He has done his MBA in service sector with dual specializaton of IT and marketing.

Market Summary

Indian Coffee board puts countrys coffee production at 2.90 tones (Post monsoon estimation) and 3.06 tones (Post Blossom estimation ) respectively. Karnataka leads the country with coffee production followed by Kerala and Tamil Nadu Mobicafe will focus on two markets Local Consumers: Tourists:

Opportunities
Mobicafe would be operating at Pondicherry .The main idea behind this is to target the daily commuters and captive consumers. It will also generate an opportunity for creating the job. Differentiating ourselves from other more traditional cafes has given us the ability to effectively compete on the beverage and pastry side of the business with the already entrenched competition.

Business Concept

The mobicafe is a speciality beverage retailer. It uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way.`

Products and Services:

Hot and cold beverages Soft Drinks Italian Sodas Fresh-baked pastries other confections

Competition

There are three general competitors in the Mobile coffee shop drive-thru market. National specialty Beverage chains Local fast-food restaurants. Company or school cafeterias.

Goals and Objectives

The mobicafe has established three firm objectives it wishes to achieve in the next three years: 8 drive-thru locations and four fully booked Mobile cafes by the end of the third year. Gross Margin of 45% or more. Net After-tax Profit above 15% of Sales.

Financial Plan

The Mobicafes financial picture is quite promising. Since it is operating a cash business ,the intial cost is significantly less than many start-ups these days. To arrive at the average monthly fixed costs, Hard Rock caf calculated the fixed costs for the drive-thru. Revenues for the first year of operation are based on an almost 10% growth rate from month to month.

Conclusion:
The mobicafe will penetrate the commuter and captive consumer markets by deploying drive-thru facilities and Mobile cafes in the most logical and accessible locations. In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support,Mobicafe will be donating up to 7.5% of revenue from each cup sold in individual drive-thrush to the charities of customer's choice.