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concepts
Conceptual foundations of
strategic management
involving formulation,
Fortune magazine has declared
“ The most valuable product on
this planet is not the micro
chip, not the automobile, not
the television set. What has
produced more wealth than
any other thing dreamed of by
the mind of a man is sugar
How was it made
possible?
One
word!
Strate
gy
It is process of playing with
your strengths and covering
your weakness to capitalize
the opportunities ward off
the threats which are
available in external
environment.
In a more simple
language!
“Creating a superior
customer value.”
In other
words
“ Creating
competitive
advantage and
making sure that it
Financial
performance
Competitive
advantage
Structural Process
Position Execution
Enterprise Synergies
Organizational
Capacity
The Architecture of
Owners/Stakeholders
Local community
Trade
Associations
Suppli Managers Custome
ers rs
Constituents of Strategic
Building
Process of Strategic
Management
Environment Strategic Strategic Evaluation
al Formulation Implementat &
Scanning ion Control
External
Vision
Societal Environment Program Performance
General forces Mission
s
Task Environment Objectiv
es Budgets
Industry Analysis Procedur
Strategi
es
Internal
Structure----Chain of command
Culture--- Beliefs, Expectation, values
Resources----Assets, Skills, Competencies,
Knowledge
Differentiation
Quick Response
2 5 1
7 9 1
1
3 6 0
Unreali
zed
Strateg
Emerg
ent
Strate
Necessar Stability
y
Simplici
condition
ty
Relatively
stable