PRESENTATION ON REGIONAL ADVERTISEMENT

PRESENTED BY :
ASIT KUMAR NAYAK AKANSHA CHAUDHARY JYOTNA KALRA PRASOON MISHRA PRADIP KUMAR SAHOO

PRESENTED TO :
PROF. SHASHANK MEHRA

WHAT IS REGIONAL ADVERTISING ?

Regional advertising is placing ads of any media within a specific geographic location to influence decision in one locality. In India due to language diversity regional advertisement plays an important role in promotion of the product.

REASONS FOR USING LOCAL MEDIA

Easy to convey the message. Easy to associate with the product/Brand. Easy to recall . Cost effective.

THE LOCAL MEDIA MIX

Newspapers Radio Television Magazines Direct media

NEWSPAPERS AS LOCAL MEDIA

According to newspaper society India has 60,000 newspapers and 90% of them are local. Local papers more connected with local issues so best medium to do advertisement. High local coverage and immediate [daily] delivery of your message. Excellent mass media [almost everybody reads the newspaper]. An interactive medium [people hold it, save it, write on it, cut coupons, etc.].

NEWSPAPERS AS LOCAL MEDIA

Flexibility in production: low cost, fast turnaround, ad shapes, size, excellent quality for inserts. Special targeted sections and shopping guides. Available space for detailed copy Minimal lead times for faster turnaround Geographic targeting selectivity by area and zip code zoning

RADIO AS LOCAL MEDIA

Demographic target selectivity by station format. Immediate delivery of message and high frequency of message can be repeated several times per day. Local audience. Selectivity by format. High availability. Low cost per thousand [CPM] exposures. Low cost production. Reach an exclusive and captive [mobile] audience

TELEVISION AS LOCAL MEDIA

immediate delivery of message and high frequency of message [you can repeat several times per day]. Very high impact TV is the best for stimulating the senses. High mass audience coverage, high prestige. Independent stations Syndicated and locally originated programming

TELEVISION AS LOCAL MEDIA

Cable systems Cable networks, syndication, and locally originated programming Target selectivity by cable network, by program, by time-of-day In multi-system cities, geographic selectivity may be available

REGIONAL MAGAZINES AS LOCAL MEDIA

Excellent photo reproduction in full color. Long shelf life with high pass-along readership. High readership rates and reader loyalty. High ability to select audience. Advertisement in local most popular magazines can help to reach to the audience.

MOST POPULAR REGIONAL MAGAZINES

Oriya kadambini magazine

Valampuri telugu magazine

Kalka Kannada magazine

Eh din Punjabi magazine

ADVERTISEMENTS IN LOCAL LANGUAGES

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