Documenti di Didattica
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METHODOLOGY
(Business Research Methods)
Determine if a probability
3 or non-probability sampling Determine sample size 5
method will be chosen
Often, the list does not include the entire population. The
discrepancy is often a source of error associated with the selection
of the sample (sampling frame error)
Non-Response Error
Sampling Frame Error
Cluster Sampling
Multistage Area Sampling
Internet Sampling