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METHODOLOGY
(Business Research Methods)
– Quickness
– Inexpensiveness
– Flexibility
– Efficiency
– Accuracy
– Helpful in the decision-making process
Total Error
Acquiescence Bias
Extremity Bias
Interviewer Bias Random Systematic Error
Auspices Bias Sampling (Bias)
Social Desirability bias Error
Deliberate
Non-Response Error
Falsification
Respondent Error
Unconscious
Response Bias
Misrepresentation
– Be cooperative
– Be truthful
– Non-response Error
– Response Bias
There are many reasons for not responding to surveys, for example,
lack of time and preoccupation with routine work, absence from
home, lack of interest in the survey, cultural factors (e.g. Middle
East)
MBA III (Research Methodology) Course Instructor: Dr. Aurangzeb Z. Khan 7
Response Bias
Total Error
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