SOCIAL COMPUTING

Society In The Post IT Era

BY: GROUP-2

AMRITESH MISHRA C ANUSHA VAMSI KASINA ASEEM YADAV AMIT SINGH

WHAT IS SOCIAL COMPUTING? IN SIMPLE WORDS,

Social computing is a general term for an area of computer science that is concerned with the intersection of social behaviour and computational systems. It has become an important concept for use in business Social computing refers to the use of Social software Enables people to connect or collaborate through computermediated communication and to form online communities.

DEFINITION

Social Computing" refers to systems that support the gathering, representation, processing, use, and dissemination of information that is distributed across social collectivises such as teams, communities, organizations, and markets. Moreover, the information is not "anonymous" but is significant precisely because it is linked to people, who are in turn linked to other people.

IT IS USED IN TWO WAYS AS DETAILED BELOW.

In the weaker sense of the term, social computing has to do with supporting any sort of social behaviour in or through computational systems. It is based on creating or recreating social conventions and social contexts through the use of software and technology. Thus, blogs, email, instant messaging, social network services, wikis, social bookmarking and other instances of what is often called social software illustrate ideas from social computing, but also other kinds of software applications where people interact socially.

In the stronger sense of the term, social computing has to do with supporting computations that are carried out by groups of people. Examples of social computing in this sense include collaborative filtering, online auctions, prediction markets, reputation systems, computational social choice, tagging, and verification games. The Social Information Processing page focuses on this sense of social computing.

EXAMPLES

Online Identities Blogs

Social Networking Websites

Social Media Sharing Social Network Analysis

ONLINE IDENTITY

Provides basis for online social interaction An online identity is a social identity that network users establish in online communities. Creation of anonymity using pseudo-names (usernames) e.g. Alieo13

USES OF ONLINE IDENTITIES

Multiplayer games
E-Commerce sites

Amazon, E-Bay

Social networks

Bebo, MySpace

Blogs

ADVANTAGES OF ONLINE IDENTITIES

More adaptable than real-life identity

Fabricate details e.g.

Age, gender, race

Anonymity reduces discrimination

Lack of details = no basis for discrimination

Creates a safe barrier for insecure users

People with disabilities, low self-esteem, disfigurements

DISADVANTAGES OF ONLINE IDENTITIES

Anonymity can be abused

Paedophilia Fraud

Social skills diminish

USES OF ONLINE IDENTITIES

Multiplayer games
E-Commerce sites

Amazon, E-Bay

Social networks

Bebo, MySpace

Blogs

WHAT IS A BLOG ?
Blogs, (derived from Web logs) are the most visible of the social computing initiatives. Started in late 90s, they have come to take the world of journalism by storm, and have extended their presence into several other domains as well. Blogs may be thought of as online journals, which may be published by an individual or a small group, through the Web interface, and focused either on a single topic or a variety of topics reflecting interests of the authors . In the world of business, blogs are being recognized as a useful and essential tool. For executives, having a blog is not going to be a matter of choice, any more than using e-mail today,

SOCIAL NETWORKING SITES

Building

a social network of people for different purposes public places generation & sharing

Digital

Content

Transformation

to public e-markets

EXAMPLE SITES

Bebo

Cloob

MySpace

BEBO
Jan

2005 , Mr M Brich 25 Million users Features : profile , picture , blog ,quiz, music Business Model : Google & Web 2.0 Ads Target population : teenagers (10-20 yrs) Social effects : Ireland

CLOOB
Alternative : young population Features : groups ,e-magazine , directories Business model : subscription with levels of access Concerns : no legal frame work Will it last ?

MYSPACE
Owned by News Corporation Local versions Features : profile for companies Target population : 20-30 yrs Business model : e-advertising arm of empire Concerns : commercialisation Security

SOCIAL MEDIA SHARING

Web-Based Video Sharing

Use of platform independent video streaming technologies e.g. Adobe Flash popular video sharing website

Acquired by

for $1.65bn

 COPYRIGHT ISSUES

YouTube prohibits publishing of copyright material

Difficult to detect copyright infringement Implemented restrictions e.g. max video length, antipiracy screening software

- CENSORSHIP ISSUES

Black and white situation with regards to illegal material e.g. child pornography Gray area for material deemed offensive e.g. nudity, violence etc. Raises political/moral debate

Constant censorship, against ideology of free media

SOCIAL NETWORK ANALYSIS

Sociology in the 21st Century, collecting data from social network websites Use of semantic web technologies to determine social behavioural patterns MIT Media Lab, conducting research on Reality Mining project

FUTURE OF SOCIAL NETWORKING

History of Social Networking
Social Networks 1.0 OneList, ICQ, Evite Social Networks 2.0 Friendster, Orkut, LinkedIn Social Networks 2.5 Bebo, MySpace, YouTube

What does Social Networks 3.0 have in store?

THE 5 CHARACTERISTICS OF SOCIAL NETWORKS

Hi Sam!!!

Whats up Lisa?

USER BASED

Users submit and organize information

Direction of content can be determined by any user no one person dictates the current topic Freeform/unstructured

INTERACTIVE
Not

just a collection of chat rooms and forums Users can play games, take fun quizzes, share photos and ideas with friends A way to connect and have fun with friends

COMMUNITY DRIVEN
Members

hold common beliefs or interests Can make new friends with people who say they share your interests or beliefs USE CAUTION Can reconnect with old friends

RELATIONSHIPS
Social

networks are driven by the number of relationships between its members With no control on your settings, information will be dispersed to your friends, their friends, and so on

EMOTIONAL CONTENT
In

the past, web content was primarily information Social networks allow people to communicate needs within a community of friends and receive immediate responses

FUTURE OF SOCIAL NETWORKING

Object Centred Sociality

Users connected via a common object

e.g. Job, University, Hobby

Simulates real-life social interaction

People meet others through something they have in common, not by randomly approaching each other

FUTURE OF SOCIAL NETWORKING

Network Integration
Problem
Users may have identities on different Social Networks Each identity was created from scratch

Solution
Allow user to import existing identity Use single global identity with different views

QUESTIONS