UX - Product Life Cycle

Dummy Project
+91 9833823252 amol_tondwalkar@hotmail.com

SPECIFICATIONS

As a tech-savvy person, perhaps many people approach you with their technical problems. "How do I take a picture with my phone?" "My pictures always come out bad", "I lost my file in the computer", "How to send an attachment?" "Can you pay for me by credit card?" "How do I put my phone in the silent mode?" "I can't get rid of this caller tune - it costs me Rs. 30 per month." Can we make it easier for people to provide others with help with technical matters? Can we make this a professional service? - "I will Take the best pictures from your phone. I will compose, make settings, and shoot - you just hold the phone still. Call me on 98xxx - Rs. 5 per picture."

ROAD MAP
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WHAT MATTERS ?
DIVERGENCE

PLANNING AN INTERVIEW

How do people seek help? Why do they seek help?

When do they seek Help?

Normal Tasks Intermittent Task Uninterruptible Task Extremely Long Task Internal Task Decide Whom to Interview?

How they get help? What happens if they dont get help? Most commonly faced problems Which age group??

PLANNING AN INTERVIEW

15-25

26-40

41-60

61-75

Novice

Professionals

Experts

CONTEXTUAL INTERVIEWS
Master Apprentice | Context | Partnership | Interpretation | Focus

CONTEXTUAL INTERVIEWS

Conventional Interview The Transition Contextual Interview Wrap Up

ROAD MAP

Day 1

Day 2

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Day 6

Day 7

Day 8

Day 9

WORK MODELS

FLOW

Mobile
Uses basic Features

Manuals

Son / Nephew

Lady Officer

Mr. Rane
Sr Accountant IIT Mumbai

55 yrs

Television
Watches selected Channels

Computer
Uses only for Verifying data

WORK MODELS

FLOW

Daughter

Mobile
Uses basic Features

Television
Basic Features known

Scooter (Activa) Mr. Menon

57 yrs Businessman from Mumbai

ATM
Does not use a ATM because of bitter experience earlier

Computer
Uses for Train Ticket Bookings

WORK MODELS

Mobile
Uses basic Features

FLOW

Maintenance
Does all the household Tech Maintenance

Television
Basic Features known

Mr. Natarajan
73 yrs Mechanical Engineer

Banking
Uses ECIS, ATM

Computer Security
Is worried about security hence does not call any technician Does not operate

WORK MODELS

SEQUENCE MODEL

Internet
Start Computer

Mobile
Receive and Make Calls

Other
Maintenance of Old Tech

Open Browser

Take Photographs Guided

New Technologies

Open a URL Cannot open saved Photos Chat

Download Photo

Upload Photo

INTERPRETING INTERVIEWS

AFFINITY DIAGRAMS

MENTAL MODELS

MENTAL MODELS
User Profile
Try Things on their own

Consult Immediate Family Members

Local Technician

MENTAL MODELS

Problems

Simple Problems

Iterative Problems

Complicated Problems

ROAD MAP

Affinity Diagrams Interviews

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Day 9

Transformation
Personas | Scenarios | UX Goals | Detailing Interaction Design

PERSONAS

Mr. and Mrs Pradhan

SCENARIOS

Micro Owen operation Problem

Mrs Shah

UX GOALS

ROAD MAP

Detailing UX Goals Personas | Scenarios

Affinity Diagrams Interviews

Day 1

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DETAILING USER INTERACTION DESIGN

Role Modeling

Task Modeling

CHALLENGES

FINDABILITY LESS TIME TO LEARN LEARN TO USE THE PRODUCT ON THEIR OWN

NO ENTRY BARRIER
LESS TRAINING REQUIRED INTUTIVENESS EASILY ACCESSIBLE EMOTIONALLY ENGAGED

CONSISTENCY WITH OTHER PRODUCT

EASY TO REMEMBER EASY TO USE (Navigation / Memory / Specific markets)

SOLUTIONS

Help Seekers

Help Givers

Capture Information

Technicians

SMART System

Identify Users / Provide Feedback / Log Information

Channel 1

Channel 2

Channel 3

Channel 4

SOLUTIONS

BUSINESS MODEL

Help Seekers

Calls/ Text for Help

Interprets the calls And forwards it to the Local technician

Help Providers

System Forwards the Technician data to Help Seeker

System

Informs the system about his availability

Easy Help informs the users that he will be charged Rs 10/On his mobile service provider bill in the following month.

Easy Help pays Rs 5/- on successful service.

The Cost of Repairs will be born by the User

PRODUCT ROAD MAP

ROAD MAP

Detailing UX Goals Personas | Scenarios

Affinity Diagrams Interviews

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

Day 8

Day 9

SOLUTIONS

MOBILE

Familiarity Input Device

Familiarity with Calling or Text Messages

Level of Expertise required

Any person who can dial numbers or type Text.

SOLUTIONS

MOBILE

SOLUTIONS

MOBILE

SOLUTIONS

MOBILE

SOLUTIONS

COMPUTER

Familiarity Input Device

Keyboard / Mouse Internet Connection

Level of Expertise required

Any person who can operate a Computer.

SOLUTIONS

COMPUTER

SOLUTIONS

PERSONAL ASSISTANCE

System shall send the info of the technician to the Help Seeker for Security Purpose.
Each Successful Help will be credited to the Technicians Account

FUTURE PLANS

SOLUTIONS

CLASSROOMS

Familiarity Input Device

Personal Assistance

Level of Expertise required

Different Classes can be conducted for various age groups

SOLUTIONS

RADIO

Familiarity Input Device

No such Device

Level of Expertise required

Should be able to Hear

SOLUTIONS

TELEVISION

Familiarity Input Device

Familiarity with Remote

Level of Expertise required

Any person who can operate a remote or change channels

Convergence
HOW TO DESIGN? | HOW ARE WE DOING

EVALUATION

THANK YOU
AMOL TONDWALKAR +91 9833823252 amol_tondwalkar@hotmail.com