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Intro
Flipkart went live in 2007 with the objective of

making books easily available to anyone who had internet access. Theyre present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics and still counting!
With over 11.5 million book titles, 11 different

categories, more than 2 million registered users and sale of 30000 items a day, theyre one of the 2/14/13

About Founders
Sachin Bansal CEO and Co-founder Sachin spent his early years in

Chandigarh. He graduated from IITDelhi with a degree in Computer Engineering. In 2006 he joined 2/14/13 Amazon.com in India which he

About Founders
Binny Bansal COO and Co-founder Born and raised in Chandigarh, Binny went on to get a degree in

Computer Engineering from IIT Delhi. He had a brief stint at Amazon before taking the entrepreneurial plunge with Flipkart. into play from the time the customer places an order till the time of delivery. This spans across divisions like warehousing, logistics and customer support.

At Flipkart, Binny oversees all operational activities that come

A big fan of Salman Rushdie as well as Stieg Larsson's

'Millennium' series, Binny is also passionate about soccer and NBA. 2/14/13An active sportsman, he used to captain his school

Flipkart Story
Flipkart, was established by Sachin Bansal and

Binny Bansal both are alumni of Indian Institute of Technology Delhi and worked for Amazon.com before quitting and founding their own company.
Initially they used word of mouth to popularize

their company. Within two years through word of mouth of their services, Flipkart became one of the top 100 Indian sites and was credited for being India's largest online bookseller with over 10 million titles on offer. 2/14/13

Contd..
Also it had experienced 2 million unit sales and 4

million unique visitors per month with sales growing at 25% per month, eyeing a $50 million run rate as reported by TechCrunch.
Its been about a year since Flipkart started

moving from being a pure bookstore to selling mobiles/DVDs etc. Since then, Flipkart went for a major brand makeover, making it look more upmarket.
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Evolution of Logos

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Screenshot..

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Why flipkart?
Discoverablity
SEO We Do Not Sell Used Books tagline.

We DO NOT sell old books or used books. All the books listed at Flipkart.com are new books. The books listed at Flipkart.com are NOT available for free download in ebook or PDF format....
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Why flipkart?
Payment
cash on delivery.,.. auto redirection to banking site...

Inventory...
Not like only when an order is placed they get the

product. The products are all there in the godown. When u order u get it after the specified number of days. Strictly abide by never promise something that u don't have rule.
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Why flipkart?
Delivery..
Most similar looking envelopes are never delivered

thinking that it is a marketing package and no one would track it. They would be willing to bargain on rates but would never say anything about the service. Paying a premium may not solve the problem always.
Flipkart is seen delivering through their own

delivery boys in Bangalore and at times within 12hrs from order.

2/14/13 Flipkart is looking to build its own courier

Why flipkart?
Flipkart has offices, warehouses and customer

service centers across India. Warehouses are located in the following cities, often near airports.
Bangalore Chennai Delhi Hyderabad Mumbai
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Contd
Flipkart has added a prepaid Wallet feature to its

e-commerce platform that allows shoppers to store money on the site and use it to purchase items, without having to reach for their credit card for each transaction, according to a MediaNama report.

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Contd..

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Order Lifecycle
Attract users to the site

Family, Friends, SEO, SEM,WoM, Brand Building

Provide selection

Make it easy to Find & Discover products

Description, Specifications, UGC

Provide details to evaluate a product

Price

well
Have to be competitive to the most obvious options

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Provide convenient payment options

Snapdeal.com
Snapdeal.comis an Online marketplace and deals

website, headquartered in New Delhi, India. Snapdeal features products across categories like Mobiles, Electronics, Fashion accessories, Apparel, Footwear, Kids, Home and Kitchen, Sports, Books; and services like Restaurants, Spas & Entertainment amongst others. The company was started by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi, in February 2010.

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Ebay.com
Ebay.com is an Americanmultinationalinternet

consumer-to-consumercorporation that manages eBay.com, anonline auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of thedot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries.eBay expanded from its original "settime" auction format to include "Buy It Now" standard shopping; shopping byUPC,ISBN, or other kind 2/14/13 ofSKUvia (Half.com); online classified

Comparision Amongs Three

Flipkart Revenue : 5 billion (US$91 million)(FY2011 12) Funding:Initially funded by the Bansals themselves with 400,000,Flipkart has raised funding from venture capital fundsAccel Indiain 2009 and Tiger Global (US$10 million in 2010 andUS$20 million in June 2011).
Flipkart.com, on August 24, 2012 announced the

completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital.

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Cont.
Flipkart AlexaRank: 236 (November 2012) Snap Deal AlexaRank: 508 (April 2012) Funding: In January 2011, Snapdeal received a

funding of $12 million from Nexus Venture Partners and Indo-US Venture Partners. Subsequently, in July 2011, the company raised a further $40 million from Bessemer Venture Partners, along with existing investors Nexus Venture Partners and IndoUS Venture Partners, taking the total investment in the company to $52 million.
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Cont.
Ebay.com Funding: In 1997, the company received $6.7 million in

funding from the venture capital firm Benchmark Capital

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Success Factor Of Flipkart

First Mover Advantage: Flipkart still enjoys

the top-of-the-mind brand recall as far as buying books is concerned. Other portals such as Uread and Dial-a-Book are still struggling to register their brands into the consumers mind. Over the years, Flipkart has diversified quickly; they now sell electronics to mobiles to home appliances.

Cash on Delivery: One area where Flipkart

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has scored strong is reading the virtual Indian

Cont.
Easy to Buy: Again, Flipkart has understood

the factors that dissuade an online user in India, by allowing them to buy products without registering. Alternatively, theres Facebook and Twitter sign-in. This makes its user to buy a product without registering and remembering another online password. Moreover, you get a 15-20% discount on every book purchase, and free shipping for every order of more than Rs. 200. I can tell from my own experience that the delivery is superfast if the product is in stock. 2/14/13

Conclusion dollar Internet company from Flipkart, the first billion

India(going by 2015 estimates )is by far the leading online store in the nation.
Now that Amazon is reportedly entering India in early

2012, this news becomes even more significant, considering that Amazon has previously, and unsuccessfully, tried acquiring the company, with Flipkart demanding a very high buyout price.

With online retail industry in India pegged to reach $1.5

billion (2015), sources suggest that e-commerce is just 2/14/13 hotting up in India and we may soon seen many more

THANK YOU

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