Agricultural Marketing Information Network (AGMARKNET)

AGMARKNET
(www.agmarknet.nic.in)

Farmer An institution

Save the Farmer, Save the Farming

(Slogan enshrined in the Report of National Commission for Farmers)

ICT Diffusion for Sustainable Grassroots Development & Assisting Indias 850 Million to augment their earning power

ICTs Diffusion and Infusion have many potential applications spanning the breadth of the agricultural industry, at all scales of organization from farmer to cooperative and professional bodies, from farm machinery vendors, fertilizer and chemical companies, insurance, regulators, and commodities, to agronomists, consultants, and farm advisors.

Rural Indias Stakeholding

Agricultural Marketing And Information Network (AGMARKNET)

AGMARKNET portal

Agricultural Marketing And Information Network (AGMARKNET)

Objectives
i. ii. To establish a nation-wide information network for speedy collection and dissemination of market information and data for its efficient and timely utilization. To facilitate collection and dissemination of information related to better price realization by the farmers. This would cover:

(a) Market related information such as market fee, market charges, costs, method of sale, payment, weighment, handling, market functionaries, development programmes, market laws, dispute settlement mechanism, composition of Market Committees, income and expenditure, etc.; (b) Price-related information such as minimum, maximum and modal prices of varieties and qualities transacted, total arrivals and dispatches with destination, marketing costs and margins, etc.; (c) Infrastructure related information comprising facilities and services available to the farmers with regard to storage and warehousing, cold storage, direct markets, contract farming, buy-back arrangements, grading, re-handling and repacking etc.; and

(d) Promotion related information covering accepted standards and grades, labelling, sanitary and phyto-sanitary requirements, pledge finance, marketing credit and new opportunities available in respect of better marketing; . (e) To sensitize and orient farmers to respond to new challenges in agricultural marketing by using ICT as a vehicle of extension.

Agricultural Marketing And Information Network (AGMARKNET)

Present Implementation Status

Total Agriculture Market in ORISSA: 428. Market nodes: 106 ,OPERATIONAL-91 Markets reporting: Around 70

Markets reporting > 20 days : 51

Markets not reporting: 16 Training(5 days) Provided to 182 Personnel Refresher training(2 days) 106 Personnel Market Profiles available: 63 markets

Agricultural Marketing And Information Network (AGMARKNET)

An overview of key contents
Development of live Agmarknet portal and Enrichment of its content to include Information on Prices and Arrivals (Daily Max, Min, Modal, MSP; Weekly/ monthly prices/arrivals trends; Future prices from 3 National commodity exchanges, Export/Import of Agricultural commodities) Grades and Standards (AGMARK, CODEX,PFA Act and Rules) Commodity Profiles (Paddy/Rice, Bengal Gram, MustardRapeseed, Red Gram, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, ... Other commodities in progress) Market Profiles (Contact details, rail/road connectivity, market charges, infrastructure facilities, revenue etc.) Other Reports (Best Marketing Practices, Market Directory, Scheme Guidelines, DPRs of Terminal Markets etc.) GIS based Atlas Research Studies List of companies involved in Contract Farming

Local LanguagesInformation on portal is available in 12

languages i.e. English, Hindi, Punjabi, Marathi, Bengali, Assamese, Tamil, Oriya, Kannada, Malayalam Gujarati and Telugu.

Agricultural Marketing And Information Network (AGMARKNET)

Market Bulletins
Reports available - Daily Market Bulletins

- Prices prevailed during previous week

- Prices of specified commodity - Reports on commodities being transacted below MSP

Statistical and Monitoring Reports

Provides State wise, District wise, Market wise, Weekly, Monthly arrivals and prices information of the agricultural commodities reports for analyzing and comparing the prices prevailing in (i) four metros, (ii) the top five states in the terms of arrivals etc. Reports available in tabular as well as graphical formats.

Monitoring transactions

System

for

below

MSP

To monitor transactions below MSP, interface has been developed for markets to enter the reasons. Report can be generated to view reasons for transactions below MSP Being monitored at Secretary level

Agricultural Marketing And Information Network (AGMARKNET)

Associated Challenges
Markets in remote rural areas, erratic power supply, non-availability of infrastructure, frequent transfers of market personnel trained for reporting data, non-transparent auctions in markets Inconsistent reporting and data quality issues in certain cases. Because of multi-layered system, Ownership by States not by default; Constant monitoring and persuasion at various levels needed in present system to ensure regular, reliable and consistent information flow as Agricultural markets are autonomous bodies. The translation of contents of portal into regional languages for the benefit of the farmers and its updation Lower Dissemination/Accessibility at grassroots. Access to information was through internet and, therefore, There was limited diffusion in rural areas. Data is needed to be regularly analyzed at local levels to give needed market intelligence to the farmers and other stakeholders There is need to publish commodity specific bulletins in the form of advisories Spreading awareness among Farming Community

Agricultural Marketing And Information Network (AGMARKNET)

Collaboration for wider dissemination

Doordarshan / Cable TV for dissemination through program BSNL/other operators for dissemination through mobile phones Farmers Co-operatives for dissemination through Information FMC for dissemination through display board being set up by FMC in 500 major markets

Dissemination through Common Service Centres

Related ICT initiatives of the State Govt.

Recognition
Stockholm Challenge 2006 (Finalist)
Microsoft Award 2006 A Project of National Importance Skoch Editors Choice 2006 CSI-TCS Award 2004 Innovative IT Usage