introduction

The S.G.S Mall belongs to SUBHASH GULATI GROUP. .G.S Mall S Pune, is the latest feather in the cap and an invaluable addition to the superb properties. They host more than 35 international brands and various domestic brands. is considered as a most It happening mall in the Pune city. his mall is matchless in its T ambience and is among the TOP malls not only in country but its presence is felt even internationally. very leading brand E presented in country is represented in S.G.S Mall
Name of the project : SGS mall Client : Subhash Gulati Group Category : Shopping, Malls and Super Markets Location : Moledina Road, Pune, Maharashtra Year of construction : 2009

Transportation Type: Bus, Taxi Payment Methods: Cash, Visa, Debit, Master card, Check Parking Attendant : Business Hours Only Policies and Features : Gift Cards, Rewards Program, Personal Shopping Assistance Parking : on the basement floor, free and monitored by security General property info. : Air Conditioned, Smoke-free property, Has Designated Smoking Areas, Security Guard, Elevator/Lift, Great for Couples, Great for Children, Great for Groups, Great for Seniors, Tourist Attraction / Landmark / Historical, Cash Machine

Location

SURROUNDINGS

ITCC BUILDING

SGS MALL

HOTEL SAGAR PLAZA

DASTUR SCHOOL

DORABJEES COMPLEX

THE SGS MALL IS SITUATED WITHIN A SURROUNDING WHERE THERE IS HIGH SCOPE OF MARKET AND PURCHASING. TO THE NORTH OF THE BUILDING IT COMES THE ITCC BUILDING, SOUTH DORABJEES COMPLEX WHICH IS A SUPER MARKET, EAST DASTURE SCHOOL AND WEST HOTEL SAGAR PLAZA. IT SUITS THE SURROUNDINGS FOR A SHOPPING MALL WHERE IT COLLECTS ALL RANGE AND CATEGORY OF PEOPLE UNDER ONE ROOF THAT IS SGS MALL

Place Activities:
Eating / Dining (restaurant, cafe, pizzeria...), Banking / Financial Services (bank, ATM...), Entertainment (theatre, nightlife, stadium...), Public Transportation (airport, taxi, bus, train...), Parking (for car, truck, bike...), Other Buying and Selling (stores, services...)

GROUND FLOOR

G -1 FLOOR

BASEMENT FLOOR

PRODUCT ASSORTMENT
T he Product Assortment was different in each store as per the size of store. In retailing, a variety of products compete to be displayed in the limited shelf space since it has a significant effect on demands. To affect customers' purchasing decisions, retailers properly make decisions about which products to display (product assortment) and how much shelf space to allocate the stocked products. There were three major sections in PRODUCT ASSORTMENT M ale F emale K ids

In case of International Brands and Beauty products ample amount of shelf space is given to products and products are assorted in a manner to create an effective demand.

In case of daily use products the shelf space provided is Limited and the customers can Try the outfits in trial rooms. This serves a good Example of Product Assortment.

USE OF TECHNOLOGY
In order to live up to its legacy the mall uses latest technology with cutting edge features. The technology is used in security, billing, transportation, lighting and decoration. It involves installation of security cameras and metal detectors at the entrance for security purposes. All the products carry a magnetic chip in order to ensure theft detection through scanners. The mall has escalators on each floor for comfortable transportation of customers and goods. Billing in the mall uses SAPERP. The mall has live performances and DJ music in weekends.

VISUAL MERCHANDISE
Visual Merchandise is quiet different than other malls in the city. .G.S Mall S Pune, is divided in 40 to 50 different stores including Standees and other small stalls which are owned by different owner. .G.S Mall includes S outlet of various national and international brands under the one roof. here were many other different T promotional techniques used in mall such as Digital Ink display, Floor Stickers, Product Sampling, Still Photography etc.

OVERALL MANAGEMENT
The S.G.S Mall is well managed in order to provide customers with a pleasure shopping experience. There is a wide variety of products and the mall staff is well trained. The mall has underground parking. There is regular cleanliness and neatness in the mall. It ensures a pleasurable experience of shopping along with food and other interesting activities

Shops around the atrium

Food court

REVIEW
AS AN ARCHITECTURE STUDENT AFTER ANALYSING THE S.G.S MALL,WE HAVE COME TO AN CONCLUSION THAT PUBLIC CIRCULATION AND ZONING IS A VERY EMINENT FACTOR TO CONSIDER WHILE PLANNING.CASUAL PLACES LIKE PLAZA,ATRIUMS,FOOD COURTS ETC PLAY AN IMPORTANT ROLE IN KEEPING THE MALL ALIVE. SPEAKING ABOUT THE S.G.S MALL,WE HAVE NOTICED THAT ITS DESIGNERS HAVE GONE WITH A SIMPLE AND SYMMETRICAL PLANNING.THE MALL HAS A HIGH ROOF HEIGHT WITH A COMFORTABLE CIRCULATING SPACE.SITUATED AT ONE OF THE BUSIEST AREAS OF THE CITY,IT HAS SMARTLY TAKEN THE ADVANTAGE OF THE FEASIBILITY.LESS PARKING FACILITY IS A DRAWBACK OF THE MALL.OTHERWISE THIS IS ONE OF THE MOST POPULAR MALLS IN INDIA.