Introduction

Create new market New value network

DISRUPTIVE INNOVATION Disrupt existing market Displace earlier technology

Term introduced by Harvard Professor, Clayton Christensen in his 1997 best seller The Innovators Dilemma

Sustaining v/s Disruptive Innovation

Sustaining innovation
Evolves existing market with better value

Disruptive innovation
Characteristics which customers may not want initially

Firms compete against each others improvements

Appear cheaper, simpler and may even be of inferior quality

Clayton Christensen
Foremost authority on disruptive innovation Widely sought after as a speaker, advisor and board member. Author of two famous books on Disruptive Innovation

The Innovators Dilemma

Why firms fail despite being leaders in their market Sustaining innovations - best utilized by the firms at the best position in an industry Disruptive innovations - that are either so much cheaper that they open a new market or create a new value network Performance of the disruptive technology grows faster than users needs and surpasses the leaders with time.

The Innovators Dilemma

Example: Mechanical Excavator Industry
Sustained Innovation Gasoline Powered Engines

Disruptive Innovation Hydraulic Actuated System

The Innovator's Solution: Creating and Sustaining Successful Growth

How you can beat your most powerful competitors.

Starts with disruption Learn the elements of disruption and practice its theories

The Innovator's Solution: Creating and Sustaining Successful Growth

What products your customers will want to buy.

Accurately segment your markets Help the disruptions grow into healthy businesses Avoid the market forces that can fool you into making bad decisions.

The Innovator's Solution: Creating and Sustaining Successful Growth

Who the best customers are for your products.

Extract growth from an audience that doesnt use your products at the moment

The Innovator's Solution: Creating and Sustaining Successful Growth

Get the scope of your business right

Find out which is right for your business key functions - in-house or outsource integrate your product offerings or modularize

The Innovator's Solution: Creating and Sustaining Successful Growth

Develop disruptive growth from the top down.

Powerful executive leadership Get the ball rolling toward successful disruptions Foster sustained business growth

Start before you need to

Put a Senior Manager in Charge

Create an Expert Team of Movers and Shapers

Train the Troops