Presentation on Treasure from Plastic Trash (ecoFilters)

Presented By Group 2

Reduce

Reuse

Recycle

Average per capita consumption of packaged drinking water in India is 19.6 liters resulting into 2000 crores of plastic bottles!!!!!!!!

& Once Used, its Waste!

Ref: http://www.dnaindia.com

A Traveler

Water

Shaving Kit

Companion

Mobile Medicine Laptop/Ipod Novels Newspaper

No free access to clean water particularly when out of home

Packaged drinking water costs money

No assurance of the quality of packaged drinking water

Filter Cap

Filter Housing

Water Droplet

Vortex formation Filtration Through Adsorption Filter Media

Water Trickles Down over Media

High Threat Low Investment Patented Technology

Threat of Entry
Bargaining Power of Buyers Bargaining Power of Suppliers

ATTRACTIVE

Low Power Many Suppliers Commodity Items

Competitive Rivalry - Moderate (OLIGOPOLY)

Low Power Few Suppliers High Switching Costs

Threat of Substitutes

Moderate Threat Mineral Companies Price Reduction

People On Move /Away From Home

Rail Commuters

Trekkers

Health Conscious People

Bus Travelers

College goers/Office goers/ Event Organizers

Business:
Manufacturing and sale of Portable Water Filter

Products:
Portable Water Filter, Refill cartridge

Manufacturing Location:
Nagpur MIDC Area

Product Presence:
Pan India

Price Based Differentiation: Low cost Product

Product Differentiation: Patented Unique Media Composition, Portable, Replaceable Refills

Sustainability: Customized Refills(Based on water quality), Continuous Improvement to offer low cost, high quality product

Manufacturing Process:
Milling Raw Material Granulation Final Assembly

Sieving
Final Filtering Media

Filter Components

Raw Material/Parts

Operations

Filtering Medias 1, 2 & 3 Water Purifying Ingredients Semi Permeable Membranes Plastic Housing Plastic Adopters
Machines/Equipments

Milling Granulation Sieving Mechanical Pressing

Production Process Batch Process Production Schedule Shift Operation (1 shifts/day) 300 Days

Milling Machine Granulator Vibrating Sieve Mechanical Press Storage Bins (Material Specific)

Incoming Quality Check Raw Material from Commodity Market/Tier II Suppliers Stores

Regional Distributors

Preferred Vendors

Retailers

Assembly
Customers Packing

Upstream

Internal

Downstream

Retail Marketing : Trade Shops, Major retail stores

Kiosk Marketing: Real Time Demonstrations to entrust people with the product and its usage, Kiosks at major railway stations, bustling bus stations Online Marketing : ecoFilters own website, Popular websites

Per unit Margin: Rs. 15.44 Break Even Units: 194315 Within One Year

Thank You

Parameters pH TDS (mg/l) Sulphate (mg/l) Fluoride (mg/l) Chloride (mg/l) Hardness (as CaCO3) (mg/l)
Ref: Ecology Lab IITK

Input Water 7.4 454 76.6 0.983 789.7 145

Output Water 7.51 447 57.9 0.797 344.9 130