PROJECT REPORT ON SHOPPERS STOP

SUBMITTED BY POONAM RUBY SURIN PGDRM/08/03

Contents
Introduction
Products and brand offered SWOT Analysis Marketing strategy Shareholding pattern

Recommendation
conclusion

Introduction
Promoted by the K Raheja Corp. Group Started in the year 1991 First store in Andheri, Mumbai Shoppers Stop began by operating a chain of department stores under the name Shoppers Stop in India. On April 10, 2008 Shoppers Stop ltd has been awarded "the Hall of Fame" and won the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona Currently Shoppers Stop has 27 stores across the country and 3 stores under the name Home Stop Shoppers Stop has also begun operating a number of specialty stores, namely : Mother Care Crossword Book Stores Brio Desi Caf Arcelia In April 2008, changed its logo and adopted the mantra "Start Something New

Products &Brands offered

Apparel Jewellery
Music
Home dcor Hair styling Books Fragrances Sunglasses Watches

: :

Arrow, Pepe, Killer, Wrangler, Stop, Zodiac, Lee Facet, Carbon, Sparkles , Tanishq FQ, Gili

:
: : : : : : :

Planet M, Music World

Four Seasons, Viva, Habbibs Crossword Joop , Diesel, Lancaster , Ysl , Davidoff Ray Ban Casio, Esprit, Fossil , Titan Lee Cooper, Red Tape, Picasso stop , Life Borosil, Corning War Pedrini

Shoes

SWOT ANALYSIS
STRENGTHS 1) 2) 3) 4) 5) 6) 7) 8) Variety Range Different Brands Pioneer Loyal customer Low risk Good financial position Presence across various segments THREATS 1) Government Policies 2) Entrance of New Players 3) High attrition 4) Lesser consumer spending 5) Entry of foreign players 6) Unorganized sector 7) Independent stores 1) 2) 3) 4) 5) 6) WEAKNESS Very high prices: Less Schemes: Less Discounts Competition from standalone stores Late entry into value retailing Store makeover expenditure

OPPORTUNITIES 1) Awareness about the brands 2) Quality 3) Youngsters 4) Higher disposable income 5) Collaborate 6) Private levels 7) Tier 2 & tier 3 cities 8) Enter new consumer goods segments.

Marketing strategy
Promotional schemes Believe in change New quotations Trial rooms New dress codes for employees Discounts Shopping bags In store radios Online shopping

Shareholders pattern

1st Qtrpromoters=67% Mutual funds banks &Fis=14% FISS=7% Others=7% Public=5% Promoters holding in SS havent undergone any change since listing, with Promoters continuing to hold 67% of total share outstanding.

Recommendation

1.More schemes

2.Discounts

3.Sales to increase the sales

4.Introduce low cost brands

5.Stores at sub urban areas

6.Introduce food counters at stores

Conclusion
Shoppers Stop is the oldest Retail Chain in India. Despite of high prices of products, they manage to attract the customers because of their good marketing strategies. They are the only retail chain in India who provides the best and no. of products as compared to others.

The company intends to bring the worlds best retail technology, retail practices and sales to India.