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Incorporated in 1981, as a public sector enterprise of the government of India, National Aluminium Company (NALCO) is Asias largest integrated aluminium complex, encompassing bauxite mining alumina refining, aluminium smelting and casting, power generation, rail and port operations. Commissioned during 1985-87 under extremely difficult logistics of project management that too without time or cost over-runs, Nalco has emerged to be a star performer in production and export of alumina and more significantly, in propelling self-sustained growth.
It is the first Indian company to be registered with the London Metal Exchange and has ISO 9000-2001 and ISO14001 certifications for all its units including mines, alumina refinery, aluminium smelter and power plant. Nalco products are exported to more than 30 countries.
EXPORT OF NALCO
Nalco started exports of Aluminum metal in September 1988. The companys metal was registered with the London Metal Exchange(LME),London in 1989. The company presently exports primary aluminum in the form of Ingots and Sows. The Ingots and Sows that are exported are normally of LME grade i.e. conforming to the specification: Al.99.7 pct min, Fe.0.20 pct max and Si 0.10 pct max. Export of others products, such as Wire Rods ,Billets etc., have been done in the past and could be considered in future depending on the market situation and availability of products of required quality. Nalco presently exports through the sea-ports in Kolkata, Paradip & Vishakhapatnam and through land to Bangladesh .
OBJECTIVE OF PROJECT
To understand the export procedures of NALCO. To study documentation and related procedure in NALCO To find out Problem faced by Nalco in this competitive market. To analyze the CSI for the export procedures of Nalco
PROCEDURE FOR EXPORTING : Registration Tender Lme (london metal exchange) Price Contents in tender Opening of credit Shipment Final transaction
Packing
Labeling Shipping Tariffs Licenses Insurance
RESEARCH METHODOLOGY
COLLECTION OF DATA : Visiting the mine sites as well as the port where export facilities are available. Interviews Questioner
PERFORMANCES OF NALCO
6000000
5000000
4000000
Aluminium(MT)
Power(MU) 2000000
1000000
0 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
1200000
1000000
800000
600000
Alumina(MT) Aluminium(MT)
400000
200000
ANALYSIS
PROBLEM FACED BY NALCO IN THIS COMPETITIVE MARKET The 1st problem that NALCO faces is the problem of the Marketing policy for registration that is followed by NALCO The 2nd problem faced by NALCO is its pricing policy The 3rd problem faced by NALCO is that of Quotational period The 4th problem that NALCO faces is that of Logistic problem
SWOT ANALYSIS
STRENGHTS
1. 2. 3. 4. 5. 6. 7. Availability of huge deposites of bauxite State of the art technology Huge power production Maintenance of production & quality of metal produced High profitability ratio Co-ordination among various departments Experienced & qualified professional drawn across India through rigorous selection process
WEAKNESS
Scattered plant sites Depends upon lme quotes
OPPORTUNITIES
Growh of potential domestic markets Widespread use of alumina and aluminium for various purposes
THREATS
Instability of LME prices
High tax rate imposed on export Devaluation of rupee leading to increase of debt amount Dumping of metal at low cost by the european countries