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Cloud Computing

Technology & Business Essentials

Gopi Krishna Venigalla

Amar Budati

Keerthi Hari

What it is
Cloud computing is the next stage in the Internet's evolution, providing the means through which everything from computing power to computing infrastructure, applications, business processes to personal collaboration can be delivered to you as a service wherever and whenever you need.



Virtualizati on

Utility computing

Grid computing

Cloud computing

CLOUD Set of hardware, networks, storage, services, and interfaces that combine to deliver aspects of computing as a service

Characteristics Characteristics -Elasticity and the ability to scale up and down -Self-service provisioning and automatic deprovisioning -Application programming interfaces (APIs) -Billing and metering of service usage in a pay-as-you-go model

The end user who doesnt have to know anything about the underlying technology Types of clouds: -Public clouds -Private clouds -Hybrid clouds


Business management who needs to take responsibility for the governance of data or services living in a cloud

The cloud service provider who is responsible for IT assets and maintenance

ARCHITECTURES Utility Computing Web in the Cloud





Software as a Service Software delivery model in which software and associated data are centrally hosted on the cloud. It is typically accessed by users using a thin client via a web browser


Platform as a Service Provides a computing platform and a solution stack as a service the consumer creates the software using tools and/or libraries from the provider

Infrastructure as a Service Refers to a facility given to businesses that offers users the leverage of extra storage space in servers & data centers

The Top 10 Players

1. Amazon 2. Rackspace 3. Microsoft 4. Google 5. Red Hat

6. Citrix Systems
7. 8. Linode 9. Vmware 10.Verizon
Source: www.businessinsider.comic

Business Impact
According to a recent survey
most of the servers use just 10-30% of their available computing power desktop computers have an average capacity utilization of less than 5%

Gartner Research indicates that about two-thirds of the average corporate IT staffing budget goes towards routine support and maintenance activities
IT Efficiency

Cloud Computing
Business Agility

Key Advantages
Dramatically lowers the cost of entry for smaller players, promotes innovation Provides an almost immediate access to hardware resources, leading to a faster time to market Makes it easier for enterprises to scale their services as per the client demand Makes possible new classes of applications and delivers services that were not possible before

Cloud Computing Industry SWOT Analysis



> Obviates the need for underutilized servers in anticipation of peak demand
> Allow an organization to control when, where, and how employees have access to the computer systems Oppurtunities > Potential to help developing countries reap the benefits of information technology > Leverage Green credentials > Mashup Applications

> Reliance on Internet connectivity > Loss of physical control of the data that is put on the cloud

> Not 100% Uptime >> insufficient for mission-critical applications Threats
> Concern of Security > Reluctance of large corporates to outsource operations

The Role of Regulation

Distributed nature of cloud computing alters many notions about residency and ownership of data and information If some private data is stored in a country other than its owner, which countrys privacy laws would be followed by the clouds parent organization? Rights and obligations related to notifications of breaches in security, data transfers, creation of derivative works, change of control, and access to data by law enforcement entities

The Economic Model


References www.businessinsider.comic Information Technology for Management, B. Muthukumaran, Oxford Higher Education