YRF VIDEO

YASHRAJ FILMS

Aditya Chopra

Yash Chopra

COMPANY INFORMATION
The second largest film industry of the world has contributed many talents each brilliant in its own creative field. YRF started out as a film-making company in 1970. The last 12 YRF productions have grossed in excess of 200 Million US Dollars worldwide.

PRODUCT LINE AND PRODUCT MIX

Yash Raj films

Romantic Silsila Chandni Kabhi- Kabhi DDLJ Dil To Pagal Hai Veer-Zaara Fanan

Comedy Hum Tum Bunty Aur Babli Salaam Namaste

Family Waqt Deewar Tara Rum Pum

Action Trishul Dhoom Dhoom 2

4Ps OF MARKETING
Product Place Promotion

Price

Product
They produce various kinds of movies but they are well known for its romantic movies shot in exotic locations.

YRF is diversifying and producing different kinds of

movies.

Place
In India, YRF has its own offices in 12 territories, covering almost the entire country.

Out of the 10 highest grossing Hindi films of all times, 8 have been distributed by the Distribution Division of YRF. Dubai is a major overseas market for Yashraj films after USA and UK.

Promotion
YRF sign only those stars who has market value. YRF are joining hands with other companies like Walt Disney, MTV & SONY. After the year 2002, YRF is up swinging in the market.

Price
Films
JHOOM BARABAR JHOOM TARA RUM PUM

Budget
Rs. 25 crores Rs. 25 crores

DHOOM 2
VEER-ZAARA

Rs. 40 crores approx.

$ 7,000,000(estimated)

STP
Segmentation

Targeting Positioning

Segmentation

Targeting
YRF target all kind of audiences. But they have more of youth and adult audiences as they are known for their romantic movies. With usage of technology in action movies, more adventurous and aggressive youth are attracted.

Positioning
Acquires a good position in the viewers mind because of good star cast and good story people usually rush towards the theaters. It does not need any introduction as it has its own value in the minds of the people.
Today YRF has won many accolades for its fine cinema as well as won many hearts across the world.

FUTURE PLANS
The forthcoming movies of Yash Raj in the year 2007 are Chakde India, Laaga Chunri Me Daag and Aaja Nachle. The vision for the future is to produce around 7-8 films a year under the Yash Raj Films production banner

Comparative study:
PARTICULARS
BUDGET STARCAST STORY LOCATIONS

VISHESH FILMS
LOW INTRODUCE NEW FACES REALITY & THRILLER INDIA & MOSTLY IN DUBAI

UTV MOTION PICTURES

MEDIUM FAMOUS & NEW COMERS INSPIRATIONAL & COMEDY INDIA

YASHRAJ FILMS
HIGH FAMOUS FAMILY ORIENTED & ROMANTIC INDIA, SWITZERLAND, NEW YORK ETC. MELODIOUS & ROMANTIC OLD WINE IN A NEW BOTTLE 3 OR MORE

MUSIC VARIETY FILMS PRODUCED IN A YEAR

ROCKING & MELODIOUS UNIQUE, BOLD & REAL NO SURITY

ALL KINDS NEW CONCEPTS 1 OR 2

THANK YOU!!!