Case Presentation On Samsung's Galaxy S3 Beat Apple's iPhone 5 in Q3

Presented By: Team: INFINITE SALES MANAGEMENT

CASE FACTS
Samsung sold 18 million models, compared with Apple's 16.2 million sales, in the third quarter of 2012. Strong Galaxy Smartphone sales helped Samsung report record profits in the three months to September. Net profit was 6.5tn won ($5.9bn; 3.7bn), up 91% from a year earlier. NOTE: Theanalysts say that one reason Samsung's phone was Galaxytop sales spot from Apple's iPhone 4 was S3 "has proven wildly popular able to wrest the because many customers were waiting for the iPhone 5, which with consumers and operators," said was launched during the third quarter. Strategy Analytics - Neil Mawston.

LEGAL BATTLE
Samsung and its rival Apple have been locked in a series of ongoing legal battles over patent infringement claims in various countries. In October, sales bans in the US on Samsung's Galaxy Nexus phone and its Galaxy 10.1 tablet computer were lifted, in a blow to Apple. Meanwhile, earlier this year, a US court awarded Apple $1.05bn (652m) in damages, after ruling several of its software and

GROUND WITNESS
Apple brought the case to the UK courts, alleging that Samsung's Galaxy Tab 10 had infringed the design of its iPad. But in July, Judge Colin Birss disagreed on the grounds that Samsung's product was not as "cool". His ruling meant that Apple was denied the opportunity to impose a sales ban on Samsung's products. Apple was forced on 18 October to publish a message making it clear that Samsung had not infringed the iPad's registered design. Apple was unsuccessful in appealing the ruling, and was ordered to place a notice on its website, newspapers and magazines explaining that Samsung had not infringed its designs. The intention, judges said, was not to make Apple "grovel", but to remove "commercial uncertainty"

SAMSUNG GALAXY S3FACTS

SAMSUNG GALAXY S3MARKET SHARE

ABI Research has Samsung shipping 55.5 million smart phones in Q3 2012 to grab a record 35 percent market share, versus Apples 26.9 million smart phones (and 17 percent market share).

CASE DISCUSSION
Commenting on the numbers in a statement, Samsung looks to be running away from the pack while Apples new product portfolio continues to eat into its decreasing gross margins. Apple need to ship over 94 million smart phones in Q4 if it wants to match its 2011 shipment growth of 96 percent. Note: Analyst Juniper also reported 56.3 million Smartphone shipments in Q3 for Samsung vs 26.9 million for Apple. Juniper said Samsungs flagship Galaxy SIII

iPhone 5- FACTS

iPhone 5 MARKET SHARE

According to sales data from Kantar World Panel ComTech, the iPhone now has 53% of the U.S. Smartphone market, its highest ever share of the market, up from just 37% a year ago. Android is at 42%, down from 53% a year ago. The market share gains are being driven by strong sales of the iPhone 5, which is reassuring considering all the doom and gloom about iPhone 5 demand says -Kantar In the five big European countries England, Germany, France, Italy, and Spain Android took 61% of the market, up from 52% a year ago. Apple picked up a few points of share, but not as many as Android.

PRODUCTION OF APPLE iPhone 5

The components and labor required to construct the most basic iPhone 5 is estimated to cost US$207. The 4G LTE module in the iPhone 5 alone costs $34, $10 The 4G LTE module in the iPhone 5 alone costs $34. Similarly, screens used in the iPhone 5 costs $44, which is $7 more than the screen of its predecessor. Mashable noted that the profit margin of selling each device is "huge" as the iPhone 5 retails for

Sales Strategy for Q4

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Verdict
The battle between the iPhone 5 and Samsung Galaxy S3 is the very definition of the case between iOS and Android. The Samsung Galaxy S3 is more flexible, with expandable memory and a more malleable OS. However, the metal body of Apple's phone feels a lot more premium, and is a much friendlier design for those with less than giant hands. And with the larger 4in screen,

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