Presented by: s.

shaikshavali

Outline of presentation
INTRODUCTION HISTORY

ORGANIZATION STRUCTURE

MISSION & VISION

CURRENT SCENARIO PRODUCT LINE & COMPETITORS AWARDS

CSR

SWOT ANALYSIS

CONCLUSION

QUERIES??

INTRODUCTION
Company profile

Origin Founder

1937, Wolfsburg,Germany. Ferdinand Porsche & Adolf Hitler

Bankers

Deutsche Bank, Volkswagen Bank.

Cont.
Present CEO

Prof. Dr. Martin Winterkorn

Marketing partners

Bentley , Skoda,Audi
and Lamborghini

Profile of VW

Type Founded
Area served Industry Products Services Profit

Public company Germany,(1937) Headquarters, Wolfsburg, Germany Worldwide Automotive industry Cars and trucks Financial services 4.68 Billion (2008)

Cont.

Divisions
Volkswagen Group Fleet International, Volkswagen Group Supply, Volkswagen Group United Kingdom Ltd., Volkswagen Group of America, Inc., Volkswagen Group China, Volkswagen do Brazil, Volkswagen Group Australia.

HISTORY

Volkswagen was founded in 1937.

VWS 1ST Car manufactured on 16th sept,1938.

Cont.
1st CEO IVAN HIRST(1945-1948)

Cont
8th MARCH,1950 1st Volkswagen Bus manufactured & known as VW Bully.

Cont
January,1974 1ST Golf manufactured at Wolfsburg plant.

Cont.
In 1945, Major Ivan Hirst of the British Army took control of the bomb-shattered factory

In 1949, William Bernbach, along with colleagues Ned Doyle and Maxwell Dane, formed Doyle Dane Bernbach (DDB), the advertising agency

Cont.
1945-1948 Ivan Hirst 1948-1967 Heinrich Nordhoff 1968-1971 Kurt Lotz 1971-1975 Rudolf Leiding 1975-1982 Toni Schmucker 1982-1993 Carl Hahn 1993 -2002 Ferdinand Pich 2002 -2006 Bernd Pischetsrieder 2007 - present Martin Winterkorn

ORGANIZATION STRUCTURE

Detlef Wittig, Vice President.`

Hans Dieter Ptsch, Member of Board Management, Finance & Controlling

Christinan Klinger,
Christiane Hesse, Board of Managemen, Volkswagen Financial Services Board of Management of VW Passenger Cars Brand

ADVERTISEMENT TAG LINES

ONLY WHEN TODAYS CAR IS ALREADY ANTICIPATING TOMORROWS; IS IT THE CAR. ONLY WHEN A CAR GIVE ITS NAME TO ITS NEW GENERATION ; IS IT THE CAR

Cont.
ONLY WHEN A CAR PROVIDE SECURITY TO WHOLE FAMILY ; IS IT THE CAR
ONLY WHEN A CAR EMPLOYES TECHNOLOGY THAT BEAK GROUNDS ; IS IT THE CAR

Cont.

ONLY WHEN A CAR GIVES ITS NAME TO AN ENTIRE GENERATION ; IS IT THE CAR ONLY WHEN A CAR DEFINE AN ERA ; IS IT THE CAR

MISSION & VISION

Provide quality products for our customers Protect the environment through fuel efficiency Optimize for end-of-life disposal and recycling But main driver remains cost reduction

CURRENT SCENARIO

Cont.
Increased market share in key regions of the world Significant improvement in Automotive net cash flow Sale of Brazilian heavy truck business Automotive net liquidity up on year-end 2008 Positive operating result achieved

Cont

18 PLAN STRATEGY Return on

Vehicle Project and Ecological relevance are the core elements. Additional market share gain in 2009-10.

Cont.
WELCOME INDIA VW open a new plane in Pune, India. VW open its 1st group logistic services facility in India. VW appoints 2nd dealership in Blore. VW hold 1st supplier conference in India.

CORPORATE SOCIAL RESPONSIBILITIES

Protection of the environment and the species.
Without the commitment of industry, Nation would not be able to meet its target of stopping or at least slowing down the extinction of species.

Volkswagen was one of the first companies to become a member of the Business and Biodiversity Initiative.
In fall 2007, Volkswagen gave its support to a major information campaign on biodiversity launched by the German government and also actively supports the governments nature alliance.

Cont.
Awareness campaigns for HIV. Donations.

Providing jobs to handicaps.

AWARDS 2008
Martin Winterkorn named Man of the year 2008in Paris. February 20,- Volkswagen Tiguan is voted SUV of the year by "OFF ROAD" magazine readers. Accolades at NDTV cars & Bike Award.

January 24,- Golf GTI is one of 10 Best Cars of 2008.

AWARDS 2007
April 20,- Volkswagen wins 10 gold at Fleet Awards 2007. March 27,- Multiple awards for Volkswagen advertising. March 26,- "Innovation of reason" 2007: Award for high temperature fuel cell from Volkswagen . January 4, - Volkswagen unveiled the cleanest ever TDI engine

AWARDS 2006
September 12,- Volkswagen Ranks First in J.D. Power Environmental Study. June 20,- Volkswagen receives environmental award from Federation of German Industries.

SWOT ANALYSIS

STRENGTH
WEAKNESS

OPPORTUNITIES THREATS

Cont.

STRENGTH
VW has boosted quality more than any other carmaker in the past five years VW's share price climbed 36% last year, nearly double the pace of the overall German market

Cont.

WEAKNESSES
VW dont have relational skills, especially with the press Bad publicity due to the sue from GM VW bungled its communications with investors

Cont.

OPPORTUNITIES
Take advantage of the attractiveness of the new Beetle to get customers into point of sales.
Due to its good results on the stock exchange, VW may expect to attract numerous new investors Growth potential in the American market, last year American sales rose to their highest level in 17 years.

Cont.

THREATS
Risk of brand dilution. Risk of self-cannibalization between VW's brands, like top of the line VW's models and bottom of the line Audi's

PRODUCT LINE

COMPETITOR : The Polo will compete with the Hyundai i10, i20; Maruti Suzuki Swift, Ritz; Honda Jazz; Skoda Fabia; Fiat Grande Punto; Chevrolet Aveo UV-A. With the current market dominated by Swift, the Polo could be the change people are looking for, if VolksWagen is available to promise a good service network across the country.

Cont.

Volkswagen New Polo

Cont.

Volkswagen Golf GTI

CONCLUSION
Coming to India with new models and affordable prize. Rising Company. Focus on Goal.

Targeting customer of MIG

Thank you