Marketing Mahboob Ul Haq

Peshgam Institute For Higher Education

Peshgam Institute Of Higher Education

Mahboob Ul Haq

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102-051_ _ _
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Timing

2 Chapter 01

Peshgam Institute Of Higher Education

Mahboob Ul Haq

Campus Rules Contd.

Examination & Marking

Measure
Quizzes (Best 2 out of 3) Assignments/ Case Studies/ Projects Presentation/ Attendance/ Class and Group Works Final Exam Total marks Passing mark

Marks
20 20 10 50 100 60%

3 Chapter 01

Peshgam Institute Of Higher Education

Mahboob Ul Haq

Our Class Values

Turn off your mobile

phones Be on time Be friendly Ask Questions Dont criticize anyone Leave your work and life tension aside Bring assignments on time Study hard
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Chapter 01

Marketing 13th Edition

William Stanton, Michael Etzel, Bruce Walker

Defining Marketing and the Field Of Marketing

Part One

Peshgam Institute Of Higher Education

Mahboob Ul Haq

What is Marketing?
Marketing is managing profitable customer

relationships Attracting new customers Retaining and growing current customers

Chapter 01

Peshgam Institute Of Higher Education

Mahboob Ul Haq

What is Marketing?
Many Things Can Be Marketed!
Goods Services Places Properties

Experiences
Events Persons

Organizations
Information

Chapter 01

Peshgam Institute Of Higher Education

Mahboob Ul Haq

What is Marketing?
Social Definitions Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.
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Peshgam Institute Of Higher Education

Mahboob Ul Haq

What is Marketing?
Core Marketing Concepts

Chapter 01

Needs Wants Demands Marketing Offers (including products, services and experiences) Value and Satisfaction Exchange and Transactions Relationships Marketing Markets
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Peshgam Institute Of Higher Education

Mahboob Ul Haq

Understanding the Marketplace and Consumer Needs

Need is human need is a state of felt deprivation.

Examples include the need for food, clothing, warmth and safety. Wants are how people communicate their needs. (Burger, Rice etc.) Demand are when backed by buying power, wants become demands.

Chapter 01

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Peshgam Institute Of Higher Education

Mahboob Ul Haq

Understanding the Marketplace and Consumer Needs

Marketing Offer is a product, services, information or experience offered to the market to satisfy a need or a want. Value and Satisfaction Value = Benefits/ Cost Exchange is the act of obtaining a desired object from someone by offering something in return. Transaction is marketings unit of measurement and consists of a trade of values between two parties.

Chapter 01

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Peshgam Institute Of Higher Education

Mahboob Ul Haq

Understanding the Marketplace and Consumer Needs

Relationship Marketing builds relationships with

valued customers, distributors, dealers, and suppliers by promising and consistently delivering high-quality products, good service, and fair prices. Market is a set of actual and potential buyers of a product .

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Peshgam Institute Of Higher Education

Mahboob Ul Haq

The End
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