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Streaming Media?
Presented Brussels IT Travel 2000
Marion Hughes, HotelView Corp.
“Broadband”
Webster’s Dictionary says Broadband is having or
operating with uniform efficiency over
a wide band of frequencies…
traditional TV broadcasting in engineering terms is
“broadband”…
“Bandwidth”
The upper limit on the amount of data that
can pass through a nework connection…
Usually expressed in Kilobits per second
(Kbps)
“Stream”
Verb: To send a media cllip over a network
so it begins playing as it arrives
Noun: a flow of data, measured in Kbps…
for example, the narration or
soundtrack is one stream
“Download”
To transport a file over a network with a
NON-STREAMING protocol,
such as HTTP
“Streaming Media”
makes audio, video and other multimedia available
in real-time, with no download wait and no file to
take up space on your hard disk…
“HOW?”
– Compression algorithms to allow bandwidth intensive
media to travel through a variety of “pipes”
– Near CD quality at 28.8 speeds
“Streaming media”
Combines the best attributes of Broadcast
(ubiquity, immediacy, emotion, sight, sound)
with the best of the ‘Net
(low cost global reach, the ability to support a variety of
connection speeds and delivery platforms.)
5 key elements:
Encoders and tools used to capture, edit and compress multimedia
Content which is then transmitted
by centrally located Servers over
Your v ide o
compressed, strea med
Tools
Host
Consumer or agent
Presented by HotelView Corp., a division of Visual Data Corporation
technology
1 2
4 3
Miami CVB
Tech Talk
(Advanced Streaming Media)
Nitty Gritty :
ISP
Internet
technology
Capacity
Internet
Hop-count
Hop Hop
Hop Hop
Hop
Hop
Hop
Hop
Hop
Hop
Hop
ISP Hop
Hop
Consumer
Consumer
Consumer
Consumer
Consumer
Consumer Consumer
Question Number 1 :
Question Number 2:
RealPlayer downloads
100.2
(hundreds of thousands per day) 91.0
54.0
43.7
25.2
3.8
Audience Demographics
• 60% Male – 40% Female
• Ages 18 – 24 26%
• Ages 25 – 55 53%
• Other 21%
Yahoo!broadcast.com
Question Number 3:
How
How expensive
expensive is
is it?
it?
Question Number 4 :
Question Number 5 :
Do you always need a player?
Whew!
That’s a handful!
Here is the
“executive
summary!”
Basics
– what are the layman’s definitions
Technical talk
– Challenges with delivery
– numbers
Examples
– from Crowne Plaza…to the Miami CVB
Questions
– Overview of the most FAQ’s