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FOCUSING POINTS
History Milk production in India Present scenario Factors
responsible
for
growth
of
milk
HISTORY
O Milk market in India O 1965-NDDB(National Dairy Development Board) O 1970- Operation flood programme O Co operative societies O Industrialization and urbanization
than 55.7MT in India O Further decades up to 2012 it was increased every year to reach 127.3MT
120
100 80 60 40 20 0
1999-2000 1991-92 1992-93 1993-94 1994-95 1995-96 1996-97 1997-98 1998-99 2000-01 2001-02 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
Source: Dept. of Animal Husbandry, Dairying & Fisheries, ministry of agriculture, GOI
2002-03
1 .White revolution
Phase-1 (1970-79):
18 of the countrys milk sheds were connected to consumers of 4 metros viz. Mumbai, Delhi, Chennai and Kolkata Main objective is commanding share of milk market and development of dairy animals Total cost - Rs.116crores.
1 .White revolution
Phase 2 (1981-1985):
Management increased the milk sheds from 18 to 136 A self-sustaining system of 42,000 village cooperatives with 42.5 lakh milk producers were covered Milk powder production increased from 22,000 to 1,40,000 tons by 1989 All of the increase coming from dairies set up under Operation Flood.
1 .White revolution
Phase 3 (19851996):
the infrastructure to procure and market increasing volumes of milk Veterinary first-aid health care services, feed and artificial insemination services were extended 30,000 new dairy cooperatives added to 42,000 existing societies organized Milk sheds peaked to 173 in 1988-89
million cattle & buffalo population in the country the largest in the World. The dairy cooperative movement has spread across 1,25,000 villages of 180 Districts in 22 States. 3 tier structure 1). Village Dairy Cooperative Society (VDCS) 2). District Cooperative Milk Producers Union 3). State Cooperative Milk Federation.
link
3.TRADE
O India in 1970s importer O 1990s imports was very less
Source: Dept. of Animal Husbandry, Dairying & Fisheries, ministry of agriculture, GOI
1203.93
1200
1000
822.41
800
Imports
547.97
Exports
600
402.68
400
322.25
289.36
200
4. Technology up gradation
O Milk Reception units O Milk Storage units O Milk sterilization Pasteurization UHT (Ultra High Temperature). O Milk Filling and Packaging technologies Tetra pack
Jersey :Milk yield 5000-8000 kg/lactation i.e., 8-10 liters per day.
Cross breeding
O Cross breeding word was initiated at NDRI (National
O O O O O
to the progeny which the indigenous parent does not have. High milk yield & early maturity, Higher birth weigh of calves, Better growth rates, Better reproductive efficiency and Indigenous parents characters like, heat tolerance, disease resistance ability
slightly reduced. O Cross breeding requires maintenance of two or more pure breeds in order to product the cross breeds
Govt. satisfied 2 objectives of 1.To augment the supply of milk for domestic consumption 2.To increase the returns to dairy farmers by providing the infrastructure for producing value-added dairy products.
Operation flood
Phase 1: Financed the operation through the sale of skimmed milk powder and butter oil Phase 2: Expanded the outlets for sale of pasteurized milk Capacity for production of milk powder increased from 22,000 tonnes to 1,40,000 tonnes. Processing units were established for production of butter, ghee, whole milk powder, skimmed milk powder and baby foods. Phase 3: Emphasized the use of modern technologies
SCHEME" (DEDS)
O Cattle Insurance under IRDP O Financial support.
Access to Credit and Subsidies Financial Incentives to farmers ,individuals, institutions and organizations iii. Financial resources for implementation of the policy will be mobilized through state government central government funds /public investments/support from external agencies. iv. Livestock insurance programme v. Making available soft loans/subsidized interest loans
i. ii.
milk yield 2). Very large number requires more feed/fodder 3). Feed/ fodder scarcity: Consume 90% of the already scarce feed and fodder resources 4). Animal health problem: Many diseases claimed to have been eradicated/controlled are still rampant in India
SWOT analysis
Strength 1.Largest milk producer in the world 2.A huge base of around 11 million farmers 3.Traditional emphasis on consumption Opportunity Weakness 1. Poor feeding practices 2. Poor access to institutional credit 3. Lack of cold storage facilities
Threat
1.Elastic demand 2.Economic growth will spur demand 3.Increasing preference for branded dairy products 3.Growing focus on health and nutrients in urban market
1.Nearly 80 per cent of the Indian dairy industry is unorganized 2.Removal of import duty has led to the threat of dumping
Summary
History
References:
O Animal husbandry,
O
O O O O
www.tnau.ac.in Department of animal husbandry dairying & fisheries, www.dahd.nic.in Indian dairy industry, www.aavinmilk.com Milk industry in India, www.authorstream.com White revolution, www.fao.org www.wikipedia.com