Running Your Business in the Cloud

Robin Daniels
Sr. Manager, Product Marketing

An Industry Transformation is Underway

Mainframe

Client/Server

Software as a Service

Mid 20th Century Platforms

Late 20th Century Platforms

21st Century Platforms

The SaaS Secret: Multi-Tenancy, Subscriptions

Multi-Tenancy Subscription

Faster Vendor Innovation Unlimited Scalability Automatic Upgrades

Why Multi-Tenant?
Technology Continues to Evolve to Shared Services
Onsite Generator

Electricity

Well

Water

Software

Business Applications

The benefits of Multi-Tenancy Customize and Build Without Upgrades

Customize or build any app
UI & API Logic
Your Code Your Clicks

Apps stored in database as metadata

Platform infrastructure and upgrades separated from your apps Customizations and apps run on the latest release automatically

Database

Each Customers Metadata

Single Code Base and Shared Infrastructure

The Enterprise Embraces SaaS

65,000

~55,000

~40,000

~30,000

~25,000

~21,000

~14,500

~6,300

~5,500

~5,000

~4,300

~3,000

~2,000

~1,675

~1,300

Number of Subscribers

 and the Trend is Accelerating

80% of IT execs surveyed believed that SaaS increases IT focus on innovation

By 2011, 25% of new business software will be delivered as SaaS

With EMEA Rapidly Embracing SaaS

The Next Phase: Cloud Computing Platforms as a Service

web 1.0
Killer Internet Apps

web 2.0
User Generated Content

web 3.0
Platforms

App Engine

S3 & EC2

Everyone Can Access

Everyone Can Publish

Everyone Can Innovate

Platforms Are Now Moving to Platform as a Service (PaaS/Cloud Computing)

Mainframe Platforms Client / Server & App Server Platforms Cloud Computing

Mid 20th Century Platforms

Late 20th Century Platforms

21st Century Platforms

Notes

Cloud Computing Platforms Serve Different Types of Applications

S3 & EC2

App Engine

Social applications

CPU and Storage

Web Applications

Enterprise Applications

Why are IT departments using Cloud Computing Platforms for Application Development?

IT

Infrastructure Services
Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery

Application Services
Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics

Operations Services
Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC

Innovation

Multi-Device
Messaging Search

Wealth in the new regime flows directly from innovation, not optimization
-- Kevin Kelly, Wired Magazine

Cloud Computing Allows You To Focus On Innovation, Not Infrastructure

The Cloud Us
Infrastructure Application Operations Services Services Services

You
Your App

The Fastest, Easiest and Lowest Risk Path to Innovation and Success
Client/Server & App Server Platforms

Platform as a Service

Source: 3rd party analyst surveys

Source Salesforce.com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party CustomerSat Inc.

The Cloud Offers a Better Model for Application Development

Comparison to Build Custom Brand Promotions Application

Development Time

100 Hours

4,000 Hours

Time to Deploy
No Hardware and Software

Instant

4 Weeks

No Maintenance Required
No Extra Development Required

IT Administration Console
Analytics Internationalization Authentication & Security Model Mobile Device Deployment Compliance Audit Trail End User Usability Rating
Source: Fortune 500 Media Corporation Evaluation

Cloud Computing Offers a Different Choice

Leverage the Infrastructure of the Internet to Run Your Apps

Low Cost: Subscription Model: Pay as You Go Simplicity: Focus on Innovation not Infrastructure

Ease Of Use: Build and Deploy Apps Instantly

Global Development, Global Deployment

Force.com allowed us to create and deliver a total of 14 applications all without the expense and hassles of traditional application development.

Delegating the Power of the Cloud To Developers

Multi-Device

Workflow

Customization Integration Reporting & Analytics Sharing Search Multi-Language Data Center

Multi-Currency

You Dont Have to Reinvent The Wheel

Cloud Computing Delivers Rapid Success

ISV Success

Enterprise Success

Salesforce.com Standard Interface

Customise The Logic and Code Like You Wish

Modify The Interface To Your Needs

Look Familiar?

CODA Developed ERP General Ledger Financials on Force.com in 7 Months

2,600 Enterprise Customers 600 Employees across 14 offices Customers in 100+ Countries Multiple industries including Retail, Transport & Distribution, Business & Financial Services
Customers include:

Cloud Computing is Lower Risk

Eliminating the burden of infrastructure for IT

Force.com lets us maximize our focus on innovation. Being able to run all of these applications in the cloud changes everything.
Doug Menefee CIO The Schumacher Group

Cloud Computing is Gaining Momentum

Its Time for Every Organisation to Ask: Which Path Will We Choose?

rdaniels@salesforce.com