Evidence Based Social Media

Francisco Lupiez-Villanueva @flupianez www.ictconsequences.net

Professor Universitat Oberta de Catalunya Investigador de lInternet Interdisciplinary Institute

ROBUST
3.5B

IVORY TOWER EVIDENCE

2.6B

TRUTH TO POWER USED, USEFUL, USABLE

NOT USED, and/or USEFUL, and/or USABLE

NOT 1.4B SIGNIFICANT

CASTLES IN THE AIR

WEAK
ACTIONS

Francisco Lupiez-Villanueva www.ictconsequences.net @flupianez

Structural determinants SOCIOECONOMIC AND POLITICAL CONTEXT Personal categories Positional categories - Age/generation - Sex/gender - Race/ethnicity - Intelligence - Personality - HEALTH/ABILITY - Labor - Education - Household - Nation

PARTICIPATORY HEALTH

Social determinants of ICT for Health

Health Management Health care Demand

Individual uses Social uses ICT for Health IMPACT

Health care Quality

Health Information Sources Social cohesion & Social capital ICT FOR HEALTH ACCESS ICT for Health MOTIVATION
Distribution of Health and well-being

Trust

Intermediary determinants

Material circumstances Social Cohesion Psychosocial factors Behaviour Biological factors

TRIGGERS

EMPOWERMENT

BARRIERS

ICT for Health READINESS Health System Awareness Material Skills Usage

ICT for Health ASSESSMENT Evaluation Usefulness Learning Social life

ICT ACCESS Motivation Material Skills Usage

Technological properties of ICT (hardware, software, content)

Willingness to use ICT for Health

Social media usage - Age

Information & Communication Usage

Information and
Communication

Usage

Awareness

Willingness

Skills

Services & devices usage

Services & Devices Usage

Awareness

Willingness

Skills

Willingness to use

Web 2.0 uses

Internet Health Information

Willingness to use

Services and Devices

Willingness to use

SOCIAL ENGAGEMENT BEYOND INFORMATION

FOSTERING ADVANCE USES

Impact

Health care access

Quality of care and Healthy behaviors

Impact
SUBSTITUTION HEALTH PREVENTION AND PROMOTION AS SERVICES

COMPLEMENTARY

Health information & Trust

Social media sources Health professionals Traditional media

Companies Trust

Institutional Trust

Health is also social

Social engagement Household participation Peers

Social media pyramid

5,8
100%

Super user

1,3 10,8

Advance user (Services & Devices) Medium user (informa on & comuminca on) Low User

80%

60%

44,6

40%

20%

37,5
Non user

0%

Social media pyramid - Age

Super user

Advance user (Services & Devices) Medium user (informa on & comuminca on) Low User

Non user
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

16-24

25-54

55-74

Social media pyramid Number of health problems

Super user Advance user (Services & Medium user (informa on & Low User Non user
0% None 2 Health problems 20% 40% 60% 80% 100%

1 Health problem More than 2 health problems

Social media pyramid Diabetes

Super user Advance user (Services & Devices) Medium user (informa on & comuminca on) Low User Non user
0% 10%20%30%40%50%60%70%80%90% 100%

Yes

No

Francisco Lupiez-Villanueva www.ictconsequences.net @flupianez

Triangulation
Citizens
ICT Readiness
Tech uses Web 2.0 Individual uses Basic uses

ICT for Health Usage

Services & devices Information & Communication

Intra-mural Patient & Drug management

Awareness and readiness Socio-economic and technological barriers

Health Professionals

Extra-mural
Health organisations Activity Throughput Quality Throughput

THANKS please contact me if you know the impact of yobingo

Francisco Lupiez-Villanueva @flupianez www.ictconsequences.net