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In India there are 100 people per vehicle, while this figure is 82 in China.

It is expected that Indian automobile industry will achieve mass motorization status by 2014. India is the fourth largest car market in Asia - recently crossed the 1 million mark. Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%). The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry.

Hyundai Motor Company dates to April 1946 when founder, Ju-Yung Chung established Hyundai Auto Service in Seoul, South Korea. Hyundai Motor Company was founded by Ju-Yung Chung and younger brother Se-Yung Chung in December 1967. The name Hyundai was chosen for its meaning which in English translates to modern.

The second largest car manufacturer and the largest passenger car exporter from India.
.

HMIL presently markets 33 variants of passenger cars across segments.

Hyundai has one of the most advanced research and development facilities that focus on state of the art product and design engineering and rigorous quality enhancement.

OBJECTIVE
The company aims to achieve sustainable, profitable growth through the development of superior products, and customer-relevant technologies. The companys top priority is achieving global competitiveness in an increasingly global environment.

TRUST-BASED MANAGEMENT

MANAGEMENT

POLICY
TARSNPARENT MANAGEMENT ON-SITE

MANAGEMENT

ON-SITE TRANSPARENCY MANAGEMENT TRUST-BASED MANAGEMENT . Concentration on MANAGEMENT .Higher transparency in

business.

management capacity.

Trust between management-labor, employer-employee, company-customer relationship.

Trust- worthiness,

transaction and fair trade.

. Transparency in

. Promotion of R&D. . Raising challenging


sprit of field staff.

enhancing management system.

.Promotion in ethics and

Establishment of the immediate response communication system.

CONSUMER TARGET

WHO NEEDS..

Middle to upper income professional.

True value for their money and comfortable ride.

College student.

Style and speed.

HYUNDAI ACCENT. HYUNDAI SANTRO XING. HYUNDAI SONATA EMBERA. HYUNDAI TERRACAN. HYUNDAI TUCSON. HYUNDAI VERNA. HYUNDAI GETZ. HYUNDAI ELANTRA.

STRATEGY OF HYUNDAI
MARKET STRATEGY
ENCIRCLEMENT ATTACK

PRICING STRATEGY
PERCEIVED VALUE PRICING

POSITION DEFENCE
PRODUCT POSITIONING

WARRANTIES

P.O.D.

(POINT

OF DIFFERENTIATION)

STRENGTH . STRONG FINANCIAL POSITION. . STRONG BRAND IMAGE. . PRODUCT INNOVATION. . THE QUALITY ADVANTAGE. . QUALITY SERVICE ACROSS
1036 CITIES.

WEAKNESS .UNAFFORDABLE
FOR MIDDLE CLASS.

. COMMODITY PRICE RISK. . EXCHANGE RATE RISK.

OPPORTUNITY

THREAT
. CUT-THORAT COMPITITION.

. LOAN FACILITY. . INDIAN RURAL MARKET. . LEADING GROWTH.

. RISK FACTOR. .BUSSINESS FACTOR.

After making a foothold in the urban and semi-urban areas, Hyundai Motors now desires to grasp India's rural markets which are untapped by small car manufacturers so far. HMIL has entered into retail partnership with several Indian financial institutions like HDFC Bank, ICICI Bank, Mahindra Finance, Punjab National Bank and Sundaram Finance. HMIL has strategic tie ups with Syndicate Bank, Bank of India, Punjab National bank, Canara Bank, Bank of Baroda and Corporation Bank.

Hyundai wins the DHL-CNBC Tv18 International Trade Awards 2008-09.

Hyundai Motor wins the Manufacturer of the Year award at the NDTV Profit Car & Bike Awards 2009. Indian Car Of The Year 2008.
Compact Car of the Year.

Car of the Year 2008 .

Small Car of the Year 2008. Aaj Tak Viewers Choice Award.

JD Power Asia Pacific Initial Quality Study (IQS).