Presented by

Ranjith Prakash SY MBA (GP073)

Presentation Includes
Why Nokia ?
History Mission statement Market Segmentation

Target Market
Positioning BCG Matrix SWOT analysis

 Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi, Espoo, city neighboring Finland's capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp, rubber and cable manufacturer

 Nokia is world third richest company

LOGOS
NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo.

"Connecting People" slogan, invented by Ove Strandberg.

Present Logo

HISTORY OF NOKIA
It also provides the services for network operators. Company recorded revenues of 41,121 Million in 2007 about 20.3% increase from 2006. Company offers its products in 150 countries. Its HQ is in Espoo, Finland and employees about 68,500 people . Other company of Nokia are in China , Hungry , Germany , Korea and India

Financial
Revenue 50.722 bn (2008) Operating income 4.966 bn (2008) Net income 3.988 bn (2008)

Total assets 39.582 bn (2008)

Total equity 16.510 bn (2008) Employees 120,827 in 120 countries (June 30, 2009)

Nokia Industries
Paper products Tires (car and bicycle) Footwear (including Wellington boots) Communications cables Consumer electronics such as televisions Personal computers Electricity generation machinery Military technology and equipment Robotics Capacitors Plastics Aluminium Chemicals

Nokia products
Military communications and equipment
Message device system

ADSL modems Digital television (digital set-top boxes) Personal computers (1980)

Nokia products
Mini laptops On August 24, 2009, Nokia announced that they will be entering the PC business with a high-end mini laptop called the Nokia Booklet 3G

Internet Tablet
GPS products Global Positioning System

NOKIA Accessories
Carrying and styling: carrying cases, phone jewellery Car solutions: car kits, car phones, mobile holders Headsets: audio adapters, bluetooth headsets, wired headsets, loopsets Memory cards and cables Music related products: speakers Navigation: navigation kits, car navigation Home and office: desk stands, imaging, wireless digital pens, wireless keyboards, mobile TV receivers Power: batteries, chargers, charger adapters

Concept Phones
Nokia is working on future of mobile with their new concept Nokia "Scentsory". This new mobile device uses the sense of smell, sight, hearing, and touch to create a multiscensory environment for the caller. Scentsory would be able to detect smells as well as radiate colors, lighting, and temperature of the caller with Dual screens and hidden camera

Product life cycle of NOKIA

Maturity
Nokia Symbian & N- Series

Nokia 30 & 40 Series

Decline

Growth
Nokia E- series

Sales curve

Introduction
The Concept Phones

Time

Joint Venture
Nokia Siemens Networks is a joint venture between Nokia and Siemens AG on 19 June 2006. Nokia Siemens Networks services division is based in INDIA Nokia Siemens Networks has operations in some 150 countries They merge their mobile and fixed-line phone network equipment businesses to create one of the world's largest network Both company has a 50% stake The companies predicted annual sales of 16 bn and cost savings of 1.5 bn a year by 2010.

Acquisitions
Since December 1997, Nokia has acquired 37 companies or businesses On August 5, 2009, Nokia acquire Cellity, a mobile software company In September, 2008, Nokia acquired OZ Communications of Canada

Statistics
World's largest manufacturer of mobile phone since 1998 Market share -- 38% in Q2 2009

Sales volume 210 million units in 2008 (total market volume 520 million units) employed 39,350 people in research and development, representing approximately 31% of the group's total workforce

Marketing Strategies Nokia

Focused on Handset Manufacture only Enhance Product Portfolio Increase Distribution Channels Adjust Preferences for specific markets Customer Satisfaction Focused on Replacement Increase Commitment to Emerging Market Improve Collaboration on Designs Ensure Accountability and Quality Aggressive Pricing

Segmentation Strategy
Geographic:
o Nokia immediate geographic target is rural India. o The total targeted population is estimated at 100 million.

Demographic:
o Male and female. o Ages 25-50, this is the segment that makes up 80% of the Nokia mobile phone market

Consumer Segment
Light Users Medium Users

Heavy Users

BCG Matrix of NOKIA

N-Series
Premium Series

Stars

Question Mark

Cash Cows
Entry Level

Dogs
N-Gage

Production Unit :
Networks Technology
China Finland India

Mobile Devices and Enhancements

Brazil China Finland Great Britain Hungary India Mexico Romania South Korea