Riphah International University

Presented To: Maam Najam-Us-Sahar Presented by: Irum Rasool Waheeda Altaf

Nonverbal Communication
a motion of either the limbs or the body which is made in order to express thought or often simply to emphasis speech.

Importance

Nonverbal Communication With Workplace Interactions

Importance:

About 65 to 75 percent of all communication is nonverbal in nature, Susanne Jones, Power and Dominance: Supervisors display power and dominance by having a larger office or having more space.

 Nonverbal Communication With Clients:

With clients, the key to good nonverbal communication is observing what the client needs and wants. Success as an Employee As an employee hoping to succeed in your workplace, you should observe the behaviors of other people in the office and try to emulate or conform to them.

How Nonverbal Communication Can Help in the Workplace

Communication Enhancement

Workplace Relationships
Workplace Performance

Visual Communication
Is it effective in

advertisements?

Guess the Logo?

A picture is worth a thousand words

Uses in Advertisements

Various forms of visual-nonverbal communication techniques are invaluable in advertising, promotions, product placement, endorsements, sales promotion, public relations, trade shows as attention grabbers.

An ambient exercise to promote Eatalica burgers. A "Caution - Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads: "Ogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica Restaurant". (Eatalica is an American-Italian food joint in Chennai , India .)

Stickers were placed in selected car park locations and car workshops where M-Tech Plasma HID lights are sold in Malaysia It delivers the message that these headlights are 300% brighter than regular headlights. The burn-effect sticker from the headlights really leaves an impression.

A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws enrollment went up after this promotional stunt.

A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs.

The most important thing in communication is hearing what isn't said. --Peter F. Drucker