Augmented Reality

It's like real life, but better

Agenda

Overview AR Applications Evaluation AR in Zugara Company Future Trends

What is Augmented Reality

is a term for a live direct or indirect view of a physical real-world environment, whose elements are merged with (or augmented by) virtual computer-generated imagery, creating a mixed reality. How it works: ---------The idea is straightforward enough: take a real-life scene, or (better) a video of a scene, and add some sort of explanatory data to it so that you can better understand what's going on, or who the people in the scene are, or how to get to where you want to go.

Overview

AR includes three aspects: Combination of the virtual objects and reality Real time 3-D

Milgrams Reality-Virtuality Continuum

Play a Video

http://www.youtube.com/watch?v=P9K PJlA5yds

Augmented GeoTravel on the iPhone 3GS uses GPS and solid state compass to display the augmented reality view

Applications (update)

Augmented Reality in Application

Entertainment Video Games

Games integrated with AR systems

Make the users senses perceive that it truly is one of the characters in the game. Offering the user real environments as backdrops for his game

Play a Video about games

http://www.youtube.com/watc h?v=vCCyfkGKL_w

Military & Security

AR systems: Providing field soldiers crucial information Movements of the friendly troops and the enemy

3D GIS touch screen

Marketing
Interactive & conveys authentic feel of product

Enrich online marketing & sales Combine real & digital world in mobile marketing Enhance PoS experience Integrate offline & online advertising

http://www.youtube.com/watch?v=rn_iPjGKd0 M

Evaluation of AR

Zugara

Interactive marketing agency

Video, Social media, mobile marketing and web design 2010 Creativity 50 Proprietary AR technologies (Fashionista app)

Alignment in ISS Triangle

Information Systems Strategy

BS: Innovation

OS: GEN XY Collaboration

IS: ZugAR ZugMO ZugSTAR

FUTURE TRENDS

True markerless via an average webcam

Connected TVs will be a powerful medium Mobile will become the central touchpoint for AR Several beneficial applications in architecture, e education and medicine for society

The Sixth Sense augmented reality system lets you project a phone pad onto your hand and phone a friend -- without removing the phone from your pocket.

Brand Tracking: Augmented Reality

Source : Google Trends Augmented Reality