PEPSICO

Head quartered in Purchase; New York, the Pepsi cola company began in 1898,but it only became known as Pepsi Co, when in merged with Frito-Lay in 1965.Untill 1997,it also owned KFC,Pizza Hut,and Taco bell,but these fast-food restaurants were spun off into Tericon Global restaurants.Pepsi co purchased Tropicana in 1998 and quakar data in 2001.

INDUSTRIAL ANALYSIS
Brief History
Founder Donald Kendall, Herman Lay Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy The business began to grow, and on June 16, 1903, "PepsiCola" was officially registered with the U.S. Patent Office 1907 The Pepsi trademark is registered in Mexico 1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors in the year's national advertising championship. Factors that effect growth: external factor; micro factor.

 Estimated Size of the Industries

As of January 2012, 22 of PepsiCo's product lines generated retail sales of more than $1 billion each,3 and the company's products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world. Within North America, PepsiCo is ranked (by net revenue) as the largest food
and beverage business

Is the industrial Seasonal

Yes, beverage and food divisions are subject to seasonal variations. Our beverage sales are higher during the warmer months and certain food sales are higher in the cooler months. Weekly beverage and snack sales are generally highest in the third quarter due to seasonal and holidayrelated patterns, and generally lowest in the first quarter.

Competitors Analysis
Majors Players
Major food and beverage companiesFerrero, General Mills, Grupo Bimbo, Kel- log's, Kraft Foods, Mars, Nestl, PepsiCo, the Coca-

Market Share

Total equity- US$ 20.899 billion (2011) Stock Information PEP (NYSE): $70.05 +0.23 +0.33% Minimum 20 Minute Delay Intraday High 70.67 Intraday Low 69.94 Volume 6,159,733 Last Trade 69.82
.

COMPETITIVE RIVALRY
We all know the famous rivalries in business such as Coke vs. Pepsi, Microsoft vs. Apple, and Ford vs. General Motors. Although we have these business rivalries, do we know why they start. Competition is one of the ingredients in how business is shaped. Competition and rivalry is a healthy part of how businesses operate. Competitors help each other learn and move forward.

Product & Service Provide

PepsiCo's product mix as of 2012 (based on worldwide net revenue) consists of 63 percent foods, and 37 percent beverages. On a worldwide basis, the company's current products lines include several hundred brands that in 2009 were estimated to have generated approximately $108 billion in cumulative annual retail sales. Pepsi ,Walkers potato crisps, Fritos corn chips Sierra Mist, Tostitos tortilla chips Pepsi Max Aquafina bottled water, Ruffles potato chips , Miranda, Cheetos , Quaker foods and snacks, Lipton teas(PepsiCo/Unilever partnership), Doritos tortilla chips , 7UP (outside U.S.), Tropicana beverages, Diet Pepsi, Gatorade, Lay's potato chips Mountain Dew.

Company History
Promoters
MOHAMMED TAHER. RURAL SALES PROMOTER AT PEPSICO INDIA. Location: Warangal Area, India; Industry: Food & Beverages

RSP( Rural Sales Promoter) at PepsiCo India Holding Pvt. Ltd. Demographic info: Hardoi Area, India

Group of Company
PepsiCo Americas Beverages, PepsiCo Americas Foods, PepsiCo Europe, PepsiCo Asia, Middle East & Africa.

Brand Owned
As of 2009, 19 PepsiCo brands met that mark: Pepsi-Cola, Mountain Dew, Lay's, Gatorade, Tropicana, 7Up, Doritos, Lipton Teas, Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi Max, Tostitos, Sierra Mist, Fritos, and Walker's.

How Big is it in turnover & Comparison

Revenue :US$ 100.504 billion Operating Income: US$ 9.633 billion Net Income: US$ 6.462 billion Total Assets: US$ 72.882 billion Total Equity :US$ 20.899 billion Employees:297,000

Comparison
PEPSICO INC (NYSE) PEP 70.19 0.14(0.20%)Vol. 798,337 Recommendations and Estimates
Average Recommendation (1=Buy, 5=Sell) Company 1.70 Industry 2.38 S&P 500 9.99

Growth Rates

This Year (10/2012)

Last 5Years Next 5Years

-7.70 7.80 5.20

7.20 12.80 13.70

5.50 3.20 -

Financials

Price/Earnings (TTM) Price/Book (MRQ) Price/Cash Flow (MRFY) Dividend Yield Net Profit Margin (TTM) Return on Equity (TTM) Debt to Equity (MRQ)

16.41 5.29 11.21 3.07% 9.05% 30.42%

23.15 3.27 11.32 0% 4.01% 7.92% .57

MRQ = Most Recent Quarter Recent Fiscal Year

TTM = Trailing Twelve Months

MRFY = Most

Two Current Program about the company

Breast Cancer Alliance
The Breast Cancer Alliance (BCA) is currently the fourth largest non-profit,500 companies, including J P Morgan Chase & Co and PepsiCo.

Gatorade
Gatorade is currently manufactured by PepsiCo and distributed in ... products into three main segments: before, during, and after athletic events.

TEAM MEMBERS
BANDANA CHAKRABORTY SUBHASIS BISWAS