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Presented by Group 1
Group 1 Members
Deepti Anand Kanad Kale Rajesh Karia Vinayak Chauhan Gurtej Oshan Saurabh Dubey (066) (101) (102) (111) (116) (120)
Idea
Nationwide Tea Caf Retail Outlets Tea Culture in India
Tea + Chatting
Opportunity Evaluation
Market opportunity: Large size of customers Feasible solution: Technically feasible to open chain of Tea Caf and the proposed plan also suggests the same
Basis for sustainable competitive advantage: 3 Qs of services is advantage for us and varieties of tastes is POD
Opportunity Evaluation
Commercialization plan execution team: Technical, Managerial and People handling skills are required also recruitment process is very important
Market Analysis
Macro Level
Overall Market Size : Almost every person has tea at least once in a day (85 crores) Market S Curve goes increasing and becomes saturated
Demographic, Socio-cultural & Economic aspects of Market
Bargaining Power of Suppliers is low because the suppliers Are rural milk producers
Industry Domain
Macro Level
Standard Industry Classification: Retail Outlet Big Industry Width for Tea Market
All Industry specifications covered in Executive summary
Distributors
Franchises Human Resource
Key Resources
Real Estate Furniture
Key Activities
Ownership of Real Estate
Customer Management
Distribution Management Revenue Analysis Continuous Improvement
Key Suppliers
Raw Material: Various flavored Tea, Sugar, Milk & Milk Products Furniture Real Estate
Value Proposition
Taste Quality
Quantity
Quickness of Service Value for Money
Customer Relationship
Attractive Offers for new customers Retaining new customers: Loyalty cards Future Plans declaration and feedback system
Customer Segments
High class Customers : Tier 1 City Middle class Customers : Tier 2 City & Towns
Channels
Direct channel : Marketing Channel which moves goods directly from a producer to ultimate user Word of Mouth Direct Selling : Direct sales contract between producer and final user Partner Channels in our case
Cost Structure
Start Up Expense
4500000 4000000 3500000 3000000 2500000 2000000 1500000 1000000 500000 0 Cost of Raw Manpower Licenses Purchasing material & investment fees & shop other muncipal resources NOC
Expected Revenue
Expected Revenue
7000000 6000000 5000000 4000000 3000000 2000000 1000000
0
1st 2nd 3rd
Revenue Streams
Sales Franchises deposits : Optional, since not all outlets are franchises run Brokerage Long term Investments
Marketing Plan
Publish Ads in News Papers Marketing in local Bus stops & Railway Stations Online promotion through social networking sites Free discount coupons
Target Market
Students Office Goers
Business meetings
Formal and Informal Parties
Competitors
Caf Coffee Day McDonalds
Restaurants
Promotion
Advertisements : Video, FM Radio, News paper Promotion with help of pamphlets Public Relations : Word of Mouth, Social Networking sites Sponsoring Events Social Initiatives for various causes
SWOT Analysis
Strengths:
Target Population Persuasion is easy Quality
Weaknesses:
Competition Customers thought process for constant changes
Opportunities:
New market tapping New Product strategy Whole market is capture able
Threats:
New Entrants Employee drain
Organizational Structure
CEO
Marketing Head
Operations Head
Finance Head
Time Frame
Job Description
Company Name Chit-Chat Tea Caf Profile - Marketing Head Responsibilities: Regular Market Research Feedback from customers Promotional Tactics Branding Customer Relations
THANK YOU