Social loyalty loop & Marketing

The Consumer Decision Journey" proposed a much more iterative path to a purchase, with four stagesconsider, evaluate, buy, and bondfollowed by three stages: enjoy,

advocate, and bond.

Now a days consumer is connecting to the brands in some different ways. Consumer decision process is now change because of social media and in touch environment. Now process is much more repetitive like a loop or in other words social loop.

The Consumer Decision Journey has evolved into a Social Loyalty Loop with vast touch points. Brands are building social campaign experiences that spread from one brand loyalist to his/her friends and create a powerful social loyalty loop that, when done effectively, continues to cultivate brand loyalists.

This decision process provide opportunity for brands and companies to influence the consumer before, during and after the purchase. Now companies bring the brand around the consumer through social media.

Roger katz first identifies four different ways to create social loyalty loop: Brand consideration: brand consideration means share engaging experience. People wont share the ads but they might share purchase consideration with their friends that encourages feedback. Example of Hyundai cars.

1.

Brand advocacy: (help friends share message) The most powerful impetus to buy a product is someone else's advocacy. A recent study by Sociable Labs found that nearly two-thirds of online shoppers have read productrelated comments from friends on Face book. It's no surprise that a product recommendation from a friend is trusted: It's authentic.

Brand enjoyment:
Its mean give fans something to do. Give fans something they can do that's enjoyable, related to your brand, and, ideally, shareable. Live for Now" will invite and inspire Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand and much more. Pespi Pakistan. Surf excle pakistan.

Brand building:
Creating an online "drumbeat" chock full of engaging, sharable social actions and events will create an unstoppable Social Loyalty Loop.

Points, coupons and freebies are great for grabbing initial attention, eMarketer says. But in the long run these promotions cant make up for a lackluster customer experience. Through the use of social media, retailers and brands can identify and interact with the most profitable internet users.

The majority of people in the country are constantly on social media sites at all hours of the day, companies realized that they had a whole new market to reach. With social media sites like Facebook, companies from every industry are gaining from a new found connection with their customers.

With social media sites like Facebook, companies from every industry are gaining from a new found connection with their customers. Since people are constantly updating their activity streams and current states of being, businesses are also able to update their clients and loyal customers with special discounts, offers, and brand information.

A really great thing about being able to do this is the fact that they can connect with their customers in a more timely manner. Many companies have interactive collaborations with social networks in order to bring customers special discounts and notifications of new opportunities at any given moment.

Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way. Not only small firms use social media big and very famous companies like Pepsi, Toyota and other companies use social media.

companies use social media to provide an identity to who they are and the products or services that they offer. Companies engage the consumer through social media. If companies want to remain relevant with this new type of consumer, companies have to be where they are, have to talk in their language," and have to connect with them in a way that "keeps them feeling like they want to be part of companies brand.

Social media marketing is becoming increasingly dependent on user-generated content, meaning reviews, comment, or any other input from customers. Peer influence has a measurable impact on consumer purchase decision. Example: pepsi.com page support live for now, user-generated messages from Facebook and Twitter that include the #LiveForNow hashtag.

Unlike traditional, harder-to-track advertising methods such as TV and print, social media provides a wealth of statistics about the age, gender, demographics, interests, and reactions of consumers.

Many social media networks are accessible by such devices as the IPhone, Android, and the Blackberry, which give companies a 24 hour window for advertising to the countless masses. Social media is changing customer loyalty programs also by identifying problems through monitoring what people are saying about their brands.