SYNDICATE 8 Akshay Gupta Ankita Agarwal Ashwini Nagotia Wayne David Ritesh Barneto Rohini Kawade Arun Thomas

MARKETING PROCESS OUTSOURCING

AGENDA
Introduction

Categories
The Current MPO market CEO/CMP challenges The marketing priorities matrix What to outsource?(Services) CMO Axis MPO Business solutions offered

Success Story

INTRODUCTION
An MPO firm is an end-to-end MARKETING SOLUTIONS PROVIDER MPOs count desi firms as their clients Fierce competition in the field of marketing takes a toll on in-house marketing departments of companies Helps save the company the pillar-to-post run to hire multiple agencies for marketers

CATEGORIES

Market and BD support services, Business consulting and corporate training and Sales and marketing collateral production forms the bases for MPO.

CATEGORIES
New client Acquisition New Business Business Behavior Lead Campaign Management BD Specific research Presales / sales support Key account planning

Market Support Services

BD Support Services

Sales & Marketing Collateral Production

Sales process wise Nomenclature wise Outsourcing model wise Publication wise

Business Consulting & Corporate Training

Social media marketing Content development Business Analytics Strategic Marketing Support

CURRENT MPO MARKET

Indias outsourcing pie is increasing by the day with latest entrant to the guild being marketing process outsourcing (MPO) The clientele of these MPOs range from MNCs to small and medium businesses to start-ups Total MPO market is approx. Rs. 1,200 crore

CEO/CMP CHALLENGES

People and hiring challenges Lack of outsourced expertise Cost challenges

THE MARKETING PRIORITIES MIX

WHAT TO OUTSOURCE?
Outsourced Marketing Office Sales & Marketing Advisory Design services outsourcing
Full function outsourcing Specialized solutions for SMBs

Go-to-market strategy

Market research

Pricing strategy

Graphic design, web design

Product manuals, brochures

Newsletters, direct mailers

Web & Online Marketing

New media marketing Events & Promotions,

Website design, content distribution

Online advertising, Google Adwords

Social media marketing, blogs

Trade shows

Channel management, cross-brand tieups

CMO AXIS THE FIRST MPO

Buzz-to-business sense approach

Accelerated time to market On-demand strategic & operational marketing bandwidth Metrics driven approach to marketing, scalable processes & global best practices

BUSINESS SOLUTIONS
Marketing in a box
Helps small businesses outsource strategic marketing programs in a modular way Businesses can choose from a basket of programs like
Telesales campaigns Social media campaigns E-mail marketing Sales outreach One time & non-recurring interventions like channel building, branding

BUSINESS SOLUTIONS
Solutions for SMBs 4 step marketing framework

BUSINESS SOLUTIONS
Integrated Sales and Marketing
Covers new markets entry/creation Go-to-market for new products/services Alternate channel creation Idea commercialization

Service suite includes Positioning, segmentation and targeting, Product management strategy, Customer segmentation and database creation, Annual marketing plans

BUSINESS SOLUTIONS
Virtual MarCom Engine
Fully virtual delivery platform that provides a host of marketing services including design, content, web, multimedia, social media management On a pay-per-use or subscription basis Now being developed using Microsoft Technologies

SUCCESS STORY
National sales and marketing partner for leading online business school
Proposition: Management of the companys admissions marketing process for their flagship MBA program Key person engaged: Business head, India Business Case: The client was looking for a sales and marketing partner who could - Run marketing programs (online and offline) directed at the target group, - Build a lead pipeline - Help them with the outreach to candidates - Complete the admissions process.

SUCCESS STORY
National sales and marketing partner for leading online business school
Deliverables:
- Identification of target segments for the executive MBA program - Running awareness campaigns - Interventions in product development and positioning - Design of all online, print and offline communication - Outreach to prospective candidates and closure of admission process

Thank You