Indian chain store retailing garments, furnishings, fabrics and ethnic products Established in 1960 by John Bissell, An American

In New Delhi 135 retail outlets across India and abroad Products sold are handmade by craftspeople across rural India Its Revenues touched Rs 200 crore in 2007

Promotional Strategy
-Consumer driven mostly through Word of Mouth -Advertorials in newspapers about store Locations

Branding Strategy
-A high quality, niche market company -Trying to create an authentically Indian Feeling

USP Completely Indian products

Segment Men, women who want to buy complete Indian products.

Target Group Urban upper and middle class families.

Positioning Lifestyle brand which is Indian at heart

Strengths
-

Weakness Losing out new attractive customers Lack of Experienced Personnel Limited global penetration

Indianness of Brand Employment in rural areas Autonomy to Employees No Advertisement cost

SWOT ANALYSIS
Opportunities
Tap the potential of organic foods Allowing greater visibility to the brand Geographic expansion in US and UK
Threats Unorganized local players State owned co-operatives

Consumers tilt towards foreign brands

Indian department store chain promoted by the K Raheja Corp Group Shoppers Stop has 52 stores across the country Retails a range of branded apparel and private label Product Categories Include :
Apparel, footwear, fashion jewellery, leather products, accessories and home products
Cafe, food, entertainment, personal care and various beauty related services.

SWOT ANALYSIS
Strength Weakness -Very high prices -Less Schemes -Less Discounts -Competition from standalone stores -Late entry into value retailing -Store makeover expenditure

-Variety -Range -Loyal customer -Low risk -Good financial position -Presence across various segments

Opportunities -Awareness about the brands -Quality -Youngsters -Higher disposable income -Private levels -Tier 2 & tier 3 cities

Threats -Government Policies -Entrance of New Players High attrition -Lesser consumer spending -Entry of foreign players -Unorganized sector -Independent stores

Started with a small corner shop in Ballard Estate, Mumbai around five decades ago Has over 650 stores in prime locations, in over 200 cities in India

Its overseas network spans 39 stores in 15 plus cities across the Middle East, Saudi Arabia, Sri Lanka and Bangladesh. The Raymond Shop retail chain occupies a space of more than 1 million square feet builtup area Men top-of-the-line brands - Raymond, Raymond Premium Apparel, Park Avenue, ColorPlus, Parx and Notting Hill.

USP
High quality and innovation

Premium business and fashion clothing

Segmentati on

Target Group

Urban upper-middle and higher class males

Positioning
An aspirational brand for achievement

Strengths
-

Weakness
Global penetration is limited High brand Switching

Strong R&D and Innovations -Customer Loyalty and high product quality -Over 650 stores in 200 cities -Good Advertising and Popular Branding

SWOT ANALYSIS
Opportunities
-Consistent growth over years -Large and growing market Geographic expansion
Threats Competition with the Major Players Regional trade alliances Increased social and ecological awareness