Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
R. Edward Freeman
Management has a fiduciary responsibility to stakeholders Corporations a tool for immortality
All groups affected by a corporations decision and policy
Primary
Secondary
Primary Stakeholder
Employees (union) Wholesaler Retailer
Skill Distribution Capital
Shareholder
Compete
Business
Lend Money
Competitor
Money Material
Creditor
Customer
Supplier
Power
- Exercising voting right - Capital Gain - Exercising right to inspect book and record Employee - Stable employment - Strike - Fair pay - Union bargaining power - Safe and comfortable - Publicity Creditor - Repayment of loan - Calling in loan - Interest -Take over loans collateral Supplier - Regular order - Refusing to meet order - Paid promptly - Supplying to com[etitor Distributor - Good product quality - Buying from competitor - High reliable product - Boycotting company Customer - Fair exchange - Purchasing from competitor - Safe & reliable product - Boycotting company Competitor - Be profitable -Forcing tokeep up - Gain a larger market - Charge lower price
Secondary Stakeholder
Local Communities General Public
Skill, Environmen t Opinion
Business Support
Services
Business
Foreign Govt.
Social Demand
Image, Publicity
Media
Social Activist
Power
- Employ local residents - Restricting operating licenses - Environment is protected - Lobbying government for - Local area is developed regulation of the company Social - Ensure that company - Publicizing the negative issues Activist conform to legal and - Lobbying government for ethical standard regulation of the company Media - Keep the public informed - Publicizing the negative issues on all issues - Monitor the company Business - Provide services and - Assist company in business Support information endeavor & dev. effort Government - Taxes - Regulation, licenses,& permit - Economic development - Boycotting company Foreign Gov. - Economic development - Permit to do business - Social improvement - Regulation General - Social value Protected - Support activist Public - Prosperity for society - Condemn or praise company - Risk minimized - Press government to act
7
Business can succeed only if they maintain good relationships with all their stakeholders These relationships can be strengthened, if organization fulfill their obligations towards their stakeholders
According to Freeman and Reed, stakeholders may be: Any group of people, who have stake in the business. Those, who are vital to the survival and success of the organization Any group that is affected by the activities of the organization.
Earlier, objective of most business was to enhance the shareholder value But now, the focus is on satisfying all stakeholders by allowing them to share in the profits of the corporation
Based on their relationship with the organization, stakeholders can be classified as: Internal stakeholders ( shareholders, employees and management)- any decision taken by the management has direct impact on them External stakeholders individual and groups, who have some claim on the company (consumers, suppliers, creditors, competitors and community) All stakeholders play a crucial role in the success of a corporation
to
Companies must identify the most important stakeholders and give highest priority to pursuing strategies that satisfy their needs.
Maximizing long-run profitability & profit growth is the route to maximizing returns to shareholders, as well as satisfying the claims of most other stakeholder groups.
have primary stake in the business Shareholders are considered members of the company, who help to achieve the companys goals by investing in business Entitled to share, in the profits of the company Entitled to receive up to - date information about the companys performance
As per U.K., Institutional Shareholders Committee (ISC) shareholders are the true proprietors of the company Obligations as such include =maintaining good relations with top management =exercising their voting rights
Must honor the trust of the shareholders Managing the company efficiently in order to secure a fair and competitive return on owners investment. Disclosing relevant information to shareholders, subject and only to legal requirements and competitive constraints Conserving, protecting and increasing shareholders assets. Respecting the shareholders requests, suggestions, complaints and formal resolutions.
EMPLOYEES
Relationships governed through legal contract Employees contribute their effort and time towards development of organization Development of organizations improves society
Expectations
= Wages, = Benefits, = Security Concepts = Lifetime employment = growth and well being
Provide adequate compensation Provide working conditions that respect each employees health and dignity Honesty in communications with employees and openness in sharing information Listening: wherever possible, to act on suggestions, ideas, requests and complaints Engage in negotiations when conflict arises Avoid discriminatory practice and guarantee equal treatment and opportunity regardless of gender, age, race, and religion Protect employees from avoidable injury and illness in the work place Encourage and assist employees in developing skills and knowledge that are required for task accomplishment
MANAGEMENT
Any decision taken by management has an impact on the stakeholders
at one hand, they are employees with some kind of explicit or implicit employment contract On the other hand: management is entrusted with duties of safeguarding the welfare of the corporation
Role of management involves in Balancing the multiple claims of different stakeholders o Owners want higher financial returns o Customer want more money spent on R&D o Employees want higher wages and better benefits o Local community expect environment friendly equipment According to stakeholder theory, organization should not give preferential treatment to any stakeholder group Task of the management is to Keep the relationship among the stakeholders in balance- if these relationships become imbalanced, survival of the firm is in jeopardy
CONSUMERS
Exchange resources for the product of the firm and in return receive the benefits of the product
5 Rs,
The right quality Right quantity Right time Right place Right price Producing as per specific need of consumers, as per their purchasing power Quality goods at reasonable prices Prompt and adequate services Improving standards of living by producing goods and services of high quality Treating customers fairly in all aspects of business transactions Ensuring health and Safety of Customers.
=
= = = = =
raw materials, what they supply, will determine final product quality and price
Must seek fairness and truthfulness in all activities
unnecessary litigation.
= =
include supplies org. buy goods on credit from suppliers They may cease to fill orders, if a company is unable to pay the amounts due, or takes too long in making payments
=
=
Creditors and suppliers, who supply goods to the debtor / company as demanded
Debtor though in a position to pay chooses the last possible moment (un-ethical)
Fair economic competition is one of basic requirements for increasing the wealth of nations.
Responsibility of organization towards competition
Foster open markets for trade and investment Competitive behavior that is socially and environmentally beneficial and demonstrate mutual respect among competitors Refrain from seeking or participating in questionable payments or favors to secure competitive advantage Respect both tangible and intangible property rights. Refuse to acquire commercial information by dishonest or unethical means such as industrial espionage
Community gives business, the right to build or rent facilities, benefits from the tax revenues raised in the form of local services infrastructure etc. Firms Responsibilities towards Society Respect human rights and democratic institutions Support public policies and practices that promote human development through harmonious relations between business and other segments of society Collaborating with such activities that aim at improving the standards of health, education, workplace safety and economic well being Promoting and stimulating sustainable development and playing a leading role in promoting and enhancing the physical environment and conserving the earths resources Supporting peace, security, diversity and social integration respecting the integrity of local cultures Encouraging charitable donations, educational and cultural contributions, and employee participation in community and civil affairs
Indirectly through growth; Business operations influence the extent to which growth is equitable; Directly through
the incomes and jobs they generate producing products that serve the needs of the society the opportunities they provide for increasing incomes through their marketing and purchasing arrangements, employment and training policies their contribution to local communities through the provision of social services and infrastructure.
Expected to be starting block in an issue like business, ethics & corp. governance Role of legislator and promoter of human rights to start with Through legislation : improvement in business practices, in the areas of environment and management, human resource management and labor rights Crucial role to play in creating and managing forums for dialogues among business, its stakeholders and society at large Sound environment policies and in fighting corruption and fraud . Role of Corporate = Legislature provide moral minimum = Civic societys role in voicing their opinion
more organizations around the world have increased their social responsibility
Role Of Government
Social changes can be implemented by enactment of legislation in many instances Contributing to social problems does not always involve net expense
Social Audit
How social performance be evaluated? Social Audit first proposed by Howard R. Brown in 1950s Social audit defined as :-
A commitment to systematic assessment of and reporting on some meaningful , definable domain of the companys activities that have social impact
o one required by government and involves pollution control, product performance requirements and equal employment standards o other concerns a great variety of voluntary social programs
Negative
Low
Medium
High
Negative
Low
Medium High
Favored Strategies
Social responsibility
Pure Philanthropy
Stage 2 - managers accept their responsibility to employees and focus on human resource concerns
improve working conditions
Social Responsibility
Greater
Stage 2 Employees
Corporate citizenship.
Corporate governance.