PPT Presentation of Marketing Research

By Devprakash Patel

Unilever And Proctor and gamble

Introduction
In the 1890s, William Hesketh Lever, founded Lever Brothers. Later on its name changed from Lever Brothers to Unilever.
3rd largest consumer company in the world 2 billion consumer worldwide uses Unilever product 53% of sales in emerging markets Products sold in more than 180 countries More than 50 years experience in Brazil, China, India, Indonesia etc. Sales in America = $ 14.6 billion (33%) Western Europe = $ 12 billion (27%) Asia = $ 17.7 billion (40%)

Points for success of company

Winning thorough continuous improvement and long term thinking Creating new network Instead of pull sustainability, push sustainability was implied Changed the system Reaching customer quickly Planned investment Focus on emerging market and innovation Reduce production wastage and loss Regular promotion to reach customer mind Unity in diversity, worlds most culturally diverse company along with top level management from 22 nation Understanding of the local customer Long term Brand value Varieties products across a wide range of income levels Corporate reputation and talent pools Large R and D investment Clear product differentiation Focus on consumer Deliver superior product, design, branding and marketing Successful prising strategy and Cost saving Market penetration and growth Policies regarding growth in market share

SWOT ANALYSIS
Strength Weakness
In depth industry experience and insight Relay on outside raw materials Largest amount of share in the market So many substitutes available in the Having a good number of established market brands Lack of control in the market. If any An excellent distribution network disruption arises between company and Competitive advantages distributor then the whole market suffers. Lack of informational reliability, since the market is too large

Opportunities
Participation within a growing industry Utilization of changing lifestyle of people for increasing demand Scope of expanding the market vertically and horizontally Application of new tactics and surprise packages Niche marketing

Threat
Threats of the market challengers A negative effect on peoples spending because of the current financial crisis Existence of political unrest though out the country

Introduction
On October 31, 1837, William Procter, a candle maker, and James Gamble, a soap maker, established Procter & Gamble It is an American multinational consumer goods company. headquartered in downtown Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products. In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 Company to issue C Share common stock. In January 2005 P&G an acquired Gillette Procter and Gamble Was a tier one sponsor of the London's Olympic Games 2012 and sponsored 150 Athletes

Operations
Beauty segment Grooming segment Health Care segment Snacks & Pet Care segment Fabric Care & Home Care segment Baby Care & Family Home Care segment

Manufacturing operations are based in the following regions

United States Canada Philippines Mexico Latin America Europe China (31 wholly owned factories) and other parts of Asia Africa Australia

Controversies
Price fixing Animal Testing Health Problem Logo Controversies

SWOT Analysis
Strength Large scale product Strong branding Vast Experience in marketing in deferent segment Large retail and distribution channel throughout the world Strong brand name Invested greatly in research and development Opportunity Health and beauty products for men Online social network and internet Utilization of changing lifestyle of people for increasing demand Scope of expanding the market vertically and horizontally Application of new tactics and surprise packages Niche marketing Weakness Loosing market share rapidly Mainly concentrate on female product Different type of controversies are seen Less concentration on weak and poor products

Threat Cut throat competition A negative effect on peoples spending due to Controversies Due to recession, the consumer spending has decreased globally

MAJOR COMPETATOR OF UNILEVER AND PROCTOR AND GAMBLE

Kimberly-Clark Nestl Reckitt Benckiser Beiersdorf ConAgra Danone Henkel Mars S.C. Johnson & Son.

FINDINGS:
Both have tried to capture the market share and attract the customers. They have launch different types of products and services. The packing of materials have become superior and aggressive. The cost has become low. Different types of schemes have been introduced to attract the customers. There are different types of controversies are seen about P&G in this case Unilever is has manage to tackle this which has helped to create good will in the mind of customer. P&G has only looked after the brands related to women. The weakest products are also not looked after for new innovation which is done well by Unilever. To survive in the market P&G will have to work hard and need more innovation. It has to look after its weakness and sort it out in proper time otherwise it will lose its market other competitor will gain it. The motto of Unilever is to hold its strengths the longest time possible. It is also working instantly with a view to using its opportunities at best. Its research department is working hard to make strategies to overcome those weaknesses and threats. In spite of a tough competition Unilever takes the leads upon Procter and Gamble and is most liked by the consumers through the world. The strategies of Unilever are superior to P&G.