DEVELOPING CREATIVITY AND UNDERSTANDING INNOVATION

0316 Ruta Joshi 0359 Subin Geo Mathews

10/12/2012

Definition
Creativity is the ability to improve, where by through improvement value is added. Creativity (or creativeness) is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts Creativity is a lifestyle , a way of living, a way of perceiving the world.
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INNOVATION AND THE ENTREPRENEUR

Innovation is the key function in the entrepreneurial process Innovation is the process by which entrepreneurs convert opportunities into marketable ideas. Innovation is more than just a good idea. Entrepreneurs blend creative thinking with a systematic,logical process ability
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ROLE OF CREATIVITY
Creativity is the generation of ideas that result in the improved efficiency or effectiveness of a system. Two important aspects of creativity are process and people. Process is goal oriented. People are the resources that determine the solution.

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Investment Theory of Creativity

Asserts that creative thinkers are like good investors: They buy low and sell high. Creative people generate ideas that are like undervalued stocks, and are generally rejected by the public. When creative ideas are proposed, they are often viewed as bizarre, useless, and even foolish, and are summarily rejected From the investment view, then, the creative person buys low by presenting a unique idea and attempts to convince other people of its value. After convincing others that the idea is worthy, which increases the perceived value of the investment, the creative person sells high by leaving the idea to others and moving to another idea.
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TWO APPROACHES TO CREATIVE PROBLEM SOLVING

ADOPTOR INNOVATOR

Employs a disciplined, precise, methodical approach. Is concerned with solving, rather than finding problems. Attempts to refine current practices. Tends to be means oriented. Is capable of extended detail work. Is sensitive to group cohesion and cooperation.
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Approaches tasks from unusual angles. Discovers problems and avenues of solutions. Questions basic assumptions related to current practices. Has little regard for means,is more interested in ends. Has little tolerance for routine work. Has little or no need for consensus,often is insensitive to others.
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NATURE OF CREATIVE PROCESS

Creativity is a process that can be developed and improved. Everyone is creative to some degree. Creativity is not some mysterious talent reserved for few. Barriers to creative thinking are sometimes the inadvertent killer phrases.

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SOME IDEA STOPPERS

Naah Thats the dumbest thing I have ever heard. We have done all right so far why do we need that? That doesnt sound practical. Lets get back to reality. Where do you get these weird ideas
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Loss of Creativity
We routinely witness creativity in young children, but it is hard to find in older children and adults Their creative potential has been suppressed by a society that encourages intellectual conformity. We begin to suppress children's natural creativity when we expect them to color within the lines in their coloring books.
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DEVELOPING YOUR CREATIVITY

RECOGNIZING RELATIONSHIPS. DEVELOPING A FUNCTIONAL PERSPECTIVE. USING YOUR BRAIN. ELIMINATING MUDDLING MIND-SETS.

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DEVELOPING CREATIVITY
RECOGNIZING RELATIONSHIPS : Seeing new and different relationships among objects,processes,materials, technologies and people. Perceiving in a relational mode. DEVELOPING A FUNCTIONAL PERSPECTIVE : View things and people in terms of how they can satisfy your need to complement a project
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DEVELOPING CREATIVITY
USING YOUR BRAIN
LEFT HEMISPHERE RIGHT HEMISPHERE

VERBAL ANALYTICAL ABSTRACT RATIONAL LOGICAL LINEAR

NONVERBAL SYNTHESIZING SEEING ANALOGIES NONRATIONAL SPATIAL INTUTIVE IMAGINATIVE

TO BECOME MORE CREATIVE IT IS NECESSARY TO PRACTICE AND DEVELOP BOTH HEMISPHERE SKILLS
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WAYS TO DEVELOP LEFT AND RIGHT HEMISPHERE SKILLS

LEFT HEMISPHERE SKILLS RIGHT-HEMISPHERE SKILLS

Step by step planning of your work Using metaphors and analogies to describe things and life activities. and people in your Reading ancient, medieval, and conversation. scholastic philosophy , legal cases Recording your hunches, and books on logic. feelings, and intuition and Establishing timetables for all of calculating their accuracy. your activities. Detailed fantasizing and visualizing things and Using and working with a situations in future. computer program. Drawing faces,caricatures, and landscapes.
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DEVELOPING CREATIVITY
ELIMINATING MUDDLING MIND-SETS

EITHER / OR THINKING

STEREOTYPING
PROBABILITY THINKING

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Innovation
To renew or change INVENTION : Totally new product , service or process. EXTENSION : New use or different application of an already existing product, service ,or process. DUPLICATION : Creative replication of an existing concept. SYNTHESIS : Combination of existing concepts and factors into a new formulation or use.

 Perhaps the most famous example of using an imaginative and even "crazy" perspective is that of Einstein visualizing himself riding a beam of light. That helped him create his theory of relativity. It's a great demonstration of how to develop creativity by using simple but powerful creative problem solving techniques.

Drivers of innovation
Frustration with the status quo A response to crisis A focus on prevention An emphasis on results Adaptation of technology An inclination to do the right thing

Idea
Should be good for market as well as for entrepreneur Should be manageable Should give satisfactory result

Rate of adoption of a new idea

1. Relative Advantage - is it better? 2. Compatibility - is it appropriate? 3. Complexity - is it understandable? 4. Trialability - can it be tested? 5. Observability - what does it look like?

 Most innovations result from a conscious, purposeful search for new opportunities. Successful innovators use both left and right sides of the brain. Most successful innovations are simple and focused.

Adoption Commercialization

Development

Research

Need/Problem

Process of Innovation
Be action oriented. Make the product, process, or service simple and understandable. Make the product ,process or service customer based. Start small. Aim high. Try / Test / revise. Learn from failures. Follow a milestone schedule. Reward heroic activity. Work , Work , Work .

Thank You!!