Topic

Water

Industry Founded Commitment

Climate change mitigation

: Food processing :Anglo-Swiss short-term goal Milk Key Condensed Company To reduce water consumption Improve our water management further and continue to use water and water discharges on a (1866) sustainably. comparable basis by a further Farine Lacte Henri Nestl 10% by 2015. (1867) Target the reduction of greenhouse To reduce GHG emissions on a
gas (GHG) emissions from our direct operations, with an emphasis on energy efficiency, cleaner fuel and renewable energy. Expand the rollout of natural refrigerants.

Founder(s)
Energy efficiency

:Henri Nestl, Charles Page, George Page To achieve Vevey, Pursue our energy efficiency Headquarters energy efficiency improvements of at least 5% by 2015. programmes across our operations. Switzerland
Develop and extend our systematic methodology, launched in 2011, for the assessment of biodiversity sensitivity around our operations.

comparable basis by 5% by 2015.

Biodiversity

Key people

Waste and recovery

:Peter Brabeck-Letmathe (Chairman) Achieve zero waste and the full Bulcke (CEO) for disposal on To reduce waste Paul
recovery of unavoidable by-products a comparable basis by 5% by 2015

To source palm oil only from sustainable sources by 2015 and to help achieve zero net deforestation by 2020.

INTRODUCTION
It was founded in 1867 by HENRI NESTLE. Was listed no.1 in fortune global 500 as the Worlds most profitable corporation. Ranked no.13 in FT global 2011 with market capitalization of $200 million. Has 449 factories in 86 countries and employs more than 3,28,000 people. Mainly deals in chocolates, milk products, maggi, soup, sauce, coffee, tea, milkmaid, and mineral water etc. Its factories in india are in Moga (Punjab), Choladi (Tamilnadu), Nanjagud (Karnatka), Samalakaha (Haryana), Ponda (Goa)

Nestl :Advertising Strategy

Uses the same symbols worldwide. think globally and act locally
Product formulation vary to suit cultural differences.

Nestl :Advertising Strategy

Reduce prices and introduce smaller packages for products to make them affordable has also implemented many promotional schemes. The company has also promoted there products like giving free samples of the new products free with old popular and famous product.

Nestl :Advertising Strategy

It also came up with products which will target the children like fruitips, milky bar choo, nestle Chinese maggi noodles.

In the spirit of catering to Indian tastes magi introduced magi pickles in five variants benchmarked to give her ghar ka swad.

Nestl :Advertising Strategy Nestl launches new campaign for Kit Kat,uses animation for the first time in India. It urges busy youngsters to take a break and notice the fun events in their surroundings.

CORPORATE SOCIAL RESPONSIBILITY

Nestl :advertisement

Social Responsibility

Good Food Good Life

"Nestl is the largest food company in the world. But, more important to them is to be the world's leading food company.

Social Responsibility
In 2006, Nestl became the first organisation to adopt creating share value . approach Nestl has focused its Creating Shared Value efforts and investments on three areas nutrition, water and rural development as these are core to our business activities and vital for our value chain. CSV builds on a strong base of performance in environmental sustainability and compliance

Social Responsibility Goals met by Nestle

Eradicate extreme poverty and hunger Achieve universal primary education

Promote gender equality and empower women

Reduce child mortality Improve maternal health Ensure environmental sustainability Develop global partnerships
13

Social Responsibility
Milking machines were provided to the farmers maintaining large dairy farms Investing in renewable sources, such as spent coffee grounds and wood from sustainably managed forests as well as solar and wind energy.

Social Responsibility
As for social responsibility, the company says its education programs have reached 9 million people. And by changing the recipes of its foods, it has eliminated 75,000 tons of trans fat from its products, along with 15,000 tons of salt and 638,000 tons of sugars. Nestl is also the largest fortifier Of foods with vitamins and minerals

Social Responsibility
Veterinary services are provided free, and medicines provided at wholesale cost Nestl India supports local schools, helps in the maintenance of public parks and green belts, facilitates blood donation camps and health awareness programs Reducing greenhouse gas (GHG) emissions from our operations by improving energy efficiency, switching to cleaner fuels The Nestl Group is one of the first companies achieving the Certification of Clean Industry for all of its factories

Corporate Social Responsibility (CSR)

FORMS OF CSR ASPECTS:

EMPLOYEE SAFELY: Nestle ensures safety for employees and the improvement in labor quality. This allows the workers to increase their knowledge and skill,which resulted in innovation. Innovation increases the companys comparative advantage in the competition.

Corporate Social Responsibility (CSR)

ENVIRONMENT:
Nestl planted 750,000 trees in Malaysia to protect the river ecosystem as part of a reforestation project. The company also plans to reduce 5% water per 1 ton of production to image shows forest reduce water pollution. The abovebeing transported to seedlings
planting areas.

Corporate Social Responsibility (CSR)

SOCIETY:
Nestle has constantly innovating and changing their products to fulfill their customers need. Nestle plans to double number of nutrition and physical activity education around the world

Topic
Water

Commitment
Improve our water management further and continue to use water sustainably.

Key short-term goal

To reduce water consumption and water discharges on a comparable basis by a further 10% by 2015.
To reduce GHG emissions on a comparable basis by 5% by 2015.

Climate change mitigation

Energy efficiency

Social Responsibility
Target the reduction of greenhouse gas (GHG) emissions from our direct operations, with an emphasis on energy efficiency, cleaner fuel and renewable energy. Expand the rollout of natural refrigerants.
Pursue our energy efficiency programmes across our operations. Develop and extend our systematic methodology, launched in 2011, for the assessment of biodiversity sensitivity around our operations. Achieve zero waste and the full recovery of unavoidable by-products

To achieve energy efficiency improvements of at least 5% by 2015. To source palm oil only from sustainable sources by 2015 and to help achieve zero net deforestation by 2020. To reduce waste for disposal on a comparable basis by 5% by 2015

Biodiversity

Waste and recovery

Rural Development
INDIA: Clean Drinking Water Project And Water Education Programme For Children:
The project has benefited More than 17000 children And even the farmers Were made aware to Make proper use of water during their farming activities .
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Rural Development PHILIPPINES:

SUSTAINABLE COFFEE FARMING TRAINING PROGRAMME: It encourages farmers to plant other crops in-between rows of coffee trees,to provide Them with additional income.
23

Rural Development
Contract Chilli Farming Project:
MALAYSIA:
Nestl provides the rural farmers with technical Support in the field of Chilli processing. 80% of the chillies produced,are purchased by Nestl which are been used in A proud farmer MAGGIE CHILLI SAUSE. from Kelantan, Malaysia Whose chillies are

Rural Development
NIGERIA: Quality Grains Project And Awareness Campaign For Controlling Mycotoxins:
Aims at reducing high levels of mycotoxins which effect cereals, dry fruits and nuts due to humidity and poor storage practices.

Rural Development
IN INDIA:

Nestle Agricultural Services

has used the experience gained by nestle in different Parts Of the world to set up a system of direct and Efficient contact with the farmers in India.

Rural Development
IN PAKISTAN:

Joint Venture For Driver Training:

Nestle Pakistan joined hands with the National Highway and the Motorway Police(NHMP) for Drivers safety training.

Rural Development
IN ETHIOPIA: Water Efficiency Coffee Bean:
Research for water efficient Coffee bean varieties: screening for plant characteristics related to water efficiency has recently started Particularly in Ethiopia.

Rural Development
Ice Cream On Wheels: IN SOUTH AFRICA:
Nestle recognises the importance of Enterprise development to eradicate Poverty. The ice cream on Wheels initiative was launched 2006