Indian tourism covers 0.8% of the Worlds Market. Estimated that tourism in India could contribute Rs.

8,50,000 crores to the GDP by 2020 ( approx. 1800 million USD) Foreign tourist arrival in India during

2010 2011 2012(Till July)

5.78 Million 6.29 Million 3.76 Million

Foreign Exchange Earning during 2010 2011 2012(Till July) Rs 64889 Cr Rs 77591 Cr Rs 52149 Cr

Employment during 2011-july 2012 Direct Indirect 10.7 Million 24.4 Million

Tourism Planning
Tourism is one of many activities in a community

or region that requires planning and coordination.

Planning is the process of identifying objectives and defining and evaluating methods of achieving them.

Tourism planning is goal-oriented, striving to

achieve certain objectives by matching available resources and programs with the needs and wants of

people.

By comprehensive planning we mean planning which considers all of the tourism resources, organizations, markets, and programs within a region. Comprehensive planning also considers economic,

environmental, social, and institutional aspects of

tourism development

Tourism Planning Process

Background Information
Mission Vision Goals Theme Development

Objective Action Plan Writing Recommendation Identifying Evaluation Strategies Prioritize Recommendation Write plan Implementation Evaluation and Monitoring

Evolution of tourism development planning

Stage 1 Unplanned tourism development era Stage 2 Beginning of partly supply oriented tourism Stage 3 Entirely supply oriented Stage 4 Market or Demand oriented tourism development Stage 5 Contemporary Planning Approach

Two Sides of Tourism Planning

Tourism planning has evolved from two related but distinct sets of planning philosophies and methods. 1. Tourism is one of many activities in an area that must be considered as part of physical, environmental, social, and economic planning. 2. Tourism may also be viewed as a business in which a community or region chooses to engage

Stages Of Tourism Planning At National Level

National level Planning
Tourism Policy Other major infrastructure considerations. The general amount types, and quality level of accommodation and other tourist facilities and services required. The major tour routes in the country and their regional connections

Regional Planning
Regional Policy Regional access and the internal transportation network of facilities and services Type and location of tourist attraction Location of tourism development areas including resorts areas Amount, type and location of tourist accommodation and other tourist facilities and services. Marketing strategies and promotion programs

Resort Planning
It is more specific than regional planning level, but not as detailed as development area or resort land use planning. The components of the resort plan will depend on the situation of the resort, but typically would include tourist attraction features, general location of accommodation and other tourist facilities and services

 In India tourism planning started quite late with the 1st tourism policy announced by govt. in November 1982. In July, 1986 the Planning Commission of India set up

the National Committee on Tourism in order to

formulate plans for this sector. In May, 1992 the National Action Plan for tourism

was announced.
Indian tourism planning increased with the 7th Five year plan India(1985-1989).

 In 8th Five year plan(1992-1997) govt allowed private

sector to participate in tourism sector. In 9th five year plan(1998-2002) and 10th Five year plan there is no innovation has been started, all proposed project were completed. After that during 11th five year plan(2007-2012) there was a distinct shift in the approach of tourism development.

Strategies for development of tourism during 12th plan

Targets for tourism sector
A. Increase Indias share of international tourist arrivals to at least 1% by the end of 12th plan requiring an annual growth of 12.38% during 2011-2016. B. Provide adequate facilities for domestic tourism to sustain the growth 12.16% during 12th plan.

Implications of the targets

i. Foreign tourist arrivals
Number of FTAs in 2016 are estimated to be 11.24 million. Number of tourist visit in 2016 will be around 35.96 million.

ii. Domestic tourism

Number of domestic tourist visit in 2016 are estimated to be

1451.46 million. iii. Additional Foreign Exchange Earnings From tourism The foreign exchange earning from tourism will increase from Rs 64889 Crore in 2010 to Rs 134383 Crore in 2016. Additional FEE from tourism during 2010-2016 are estimated to be Rs69494. iv. Employment generation The total number of jobs in the tourism sector in 2016 are estimated to be 77.5 million as compared to 53 million 2010.

An additional employment of 24.5 million is likely to be

created during 2010-2016.

Manpower requirement in hospitality sector

Requirement Year 2011-12 5.83 0.52 5.32 Supply Gaps

2012-13
2016-17 (In Lakhs)

6.26
8.29

0.56
0.75

5.70
7.54

Accommodation units
Availability of Hotel Classified Rooms 2010 Unclassified Total Availability of Hotel Classified Rooms 2016 Unclassified Total 128771 2583519 2712290 310523 4661807 4972330

Additional Hotel Rooms Requirements 2016

Classified
Unclassified

181752
2078288

Total

2260040

Employment Generation Due to Proposed Strategies

Strategy Proposed Government Outlay (Crore) 9450 1000 Likely investment by private sector 11340 20000 Total likely investment (Crore) Estimated Jobs generated (Lakhs)

Strategy 1 Strategy 2

20790 2100

162.16 6.0

Strategy 3
Strategy 4 Total

770
4000 15220 4800 36140

770
8800 51360

6.0
68.64 145.43

Taxation and Incentives

i. Taxes on Hotel sector It is observed that it ranges from 4% to 20%. ii. Taxes on food & beverages

VAT on food items ranges from 5% to 16.84%

VAT on liquor varies from 13 to 58% Service tax 10%(with an abatement of 70%) iii. Taxes on road transport 23% of the package cost iv. Taxes on Air travel new service tax of Rs 185 passenger service tax airport tax varied from 200-400Rs fuel surcharges varying from Rs1850 to Rs 2500.

Proposed Outlay Of Ministry of Tourism For 12th Plan

12th Plan Existing Strategy-Dest./Circuits Strategy 1 35 dest./circuits 4000 9450 11th Plan 2606

Strategy 2 20 tourism parks

Strategy 3 70 RTCs Overseas Promotion & Publicity Domestic Promotion & Publicity

1000
770 3000 1500 1010 426

Manpower Development
Incentives to accommodation Infrastructure Other Scheme MR ITDC IT Land Bank

1650
750 230 250 150 50

603
235 276

Total

22800

5156

Initiatives to be taken to achieve the target

Strategy 1
Enhancing the industrial infrastructure of hospitali ty

Education by
Opening new institute of hotel management and food Craft Institute(FCI)

Augmenting the capacity of existing IHM/FCI

Facilitating private Sector Investment

Strategy 2
Hospitality Education to be broad to cover Universities Polytechnics Industrial training Institute

Strategy 3 Skill development through Hunar se Rozgar Above educational Institutions Classified Star category Hotels

Strategy 4
New sector to be identified eg. Restoration workers of heritage building

Convergence with planning commission , ministries of

HRD labour and rural Development.

The infrastructure for tourism includes basic components like airports, railways, roadways, waterways amenities like electricity, water supply, drainage, sewage, solid waste disposal and services & facilities like accommodation, restaurants, recreational facilities and shopping facilities.

Strategy 1
Identify major circuits/ destinations having potential to attract large number of visitors for development in mission

mode.

Strategy 2
Develop tourism Parks to be located in developed/

underdeveloped/ unexplored area of tourist interest.

Strategy 3
Identify cluster of villages having unique craft, ethnic art form for development as tourism product.

Strategy 4
Sanctioning of mega tourism destinations to be discontinued.

Political framework in India

The union govt. is responsible for matters such as

external affairs, visa regulation, foreign exchange and

import export procedures. State govt. is responsible for Law & orders, land use, civic amenities, shops & establishments.

Major objectives for infrastructural development

To provide adequate, convenient , fast and safe facilities which are competitively priced service to meet the primary needs of the domestic and foreign tourist. To provide the multi dimensional requirement of Indian tourism industry with support facilities and act as catalyst to economic development of the country.

Infrastructure Development Scheme

Construction Scheme
Forest lodges , landed accommodation , tourist complexes
wayside amenities, motels/cafeteria/ restaurant ,tourist reception centers, pilgrim sheds, public convenience.

Tourist Transport
Mini buses ,jeeps, elephants etc for wildlife viewing Cruise boats ,ferry launchers ,etc. for water transport Tourist coaches in selected circuits Special tourist trains

Product Development Scheme

Development of rural tourism Development of Cruise tourism

Development of adventure tourism

Refurbishment of monuments and environmental planning Development of pilgrim centre Open sky policy Foreign direct investment

India Tourism Development Corporation Limited

The India Tourism Development Corporation Limited (ITDC) is an Hospitality, retail and Education company owned by Government of India, under Ministry of Tourism. Established in 1966, it owns over 17 properties under the Ashok Group of Hotels brand, across India. ITDC came into existence in October 1966 and has been the prime mover in the progressive development, promotion and expansion of tourism in the country.

Mission Statement: To provide leadership and play a

catalytic role in the development of tourism infrastructure in the country and to achieve excellence in its strategic business units through professionalism, efficiency, value for money and customer focused service.

Objectives of ITDC
To function as an efficient corporate house with improved productivity levels and profit margins.

To be a major player in the development of tourism

infrastructure in the country. To play an active role in associating State Governments and

State Tourism Development Corporations in conceptualizing

and execution of tourism projects, publicity, promotion and training. To rationalize/ right-size the manpower to have a lean, thin and efficient organization.

 To create value for the shareholders.

To ensure customer delight by providing value for money. To construct, take over and manage existing hotels and market hotels, Beach Resorts Travellers Lodges/Restaurants; To provide transport, entertainment, shopping and conventional services; To produce, distribute, tourist publicity material; To render consultancy-cum-managerial services in India and abroad; To carry on the business as Full-Fledged Money Changers

(FFMC), restricted money changers etc.

Various Infrastructural Development Plans undertaken In Karnataka

No Location Extent of land in acres 18 Indicative projects ideas Indicative investment in Rs. Crore* 100

Pilikula Mangalore

Convention center, Star Hotel/ Theme Park / Cultural Village

2
3 4 5 6

Tannir Bhavi, Mangalore

Mysore Jog Shantisagar Lake Anekal

20
35 20 8.1 40

Aquamarine Park
Convention Center, Star Hotel / Multi Theme Park Eco Resort & Adventure Sports Activities Adventure sports, Family Entertainment Centre Resort, Adventure sports

150-200
275 15 35 75

7 8 9 10

Badami Bijapur Belur Kerethonnur Lake

2 3 3 5

Star Hotel Resort / Amusement Park Wellness Centre / Tourist Amenities Centre Adventure sports, Family Entertainment Centre

60 25 5 30

Ongoing Projects
Budget Hotel Projects (North East India, Uttaranchal etc) Uttaranchal Air Connectivity

Ropeway Projects in Uttaranchal, Meghalaya etc.

Tourism Destination at Tehri Dam Ski Resort

New Tourism Development in Bodoland

Tourist Rest Houses in Kumaon Hills Sea / River Cruises in Andhra Pradesh Southern Splendour Luxury Train in Andhra Pradesh Ananthgiri Eco-Tourism Development Project in Andhra Pradesh.

 Sri Ram Sagar Destination Development in Andhra Pradesh Vizaq Beach Development in Andhra Pradesh International Convention Centre, Jaipur, Rajasthan